The significance of short-form video for modern branding — Montanna Olivarez // Freeman
Montanna Olivarez
Freeman
- Part 1 The significance of short-form video for modern branding — Montanna Olivarez // Freeman
- Part 2Reel Success: How Reels elevate your On-Site presence — Montanna Olivarez // Freeman
Show Notes
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01:43Montanna's introduction to the video industryMontanna delved into video during high school, influenced by passionate art teachers embracing technology. Eventually, she pursued motion graphics at Savannah College of Art and Design.
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02:38The misconceptions surrounding short form videoShort-form videos are attention-grabbing, shareable, and cost-efficient while facilitating storytelling, yet theyre categorized as less creative due to their association with platforms like Vine. However, their brevity doesn't diminish their potential impact or the effort invested in them.
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04:16Strategizing short form video content for social mediaWhen strategizing short-form content, create multiple videos in one go for efficiency. Maintain content consistency, and utilize social platforms' discovery features to reach a wider audience, aiming for viral impact.
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07:48Leveraging authenticity for viral potentialTo maximize viral potential, prioritize shareable, natural content that your marketing department is likely already creating. Mixing polished pieces in with non-polished pieces provides authenticity that resonates with audiences beyond solely polished marketing pieces.
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09:13The effectiveness of B plus content on social mediaModerately polished content with compelling storytelling resonates better, as seen in many viral videos. Storytelling and relatability outweigh the need for perfect production quality, driving engagement and audience connection.
Quotes
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"To do long-form videos, you're going to spend tons of money. However, short-form videos offer benefits such as being attention-grabbing, shareability, storytelling and engagement, accessibility, and cost efficiency." - Montanna Olivarez
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"The misconception on short-form videos is that they can only be elementary. But even though they're short form, it doesn't mean that they're less creative or less impactful." - Montanna Olivarez
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"We're trying to find that moment that people are having, and then sharing that with everyone. And that's the whole thing about social media is sharing your experience with the world." - Montanna Olivarez
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"Some of the most viral videos are the cheapest-looking videos ever. It's not about the quality of how it's shot, it's the storytelling and the story opportunities behind it." - Montanna Olivarez
- Part 1 The significance of short-form video for modern branding — Montanna Olivarez // Freeman
- Part 2Reel Success: How Reels elevate your On-Site presence — Montanna Olivarez // Freeman
Up Next:
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Part 1The significance of short-form video for modern branding — Montanna Olivarez // Freeman
Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Short-form videos have come a long way since the days of Vine, becoming an integral part of modern branding strategies. With platforms like TikTok gaining popularity, short-form videos offer an opportunity for brands to reach a broader audience, increase visibility, and connect with audiences more authentically. Today, Montana shares her insights on the significance of short-form video for modern branding.
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Part 2Reel Success: How Reels elevate your On-Site presence — Montanna Olivarez // Freeman
Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Brands like Taco Bell are killing it in reels and short-form videos. As consumer attention spans get shorter, short-form video content, particularly reels, offers a unique opportunity to elevate your on-site presence and captivate audiences in seconds. Today, Montana shares her insights on how reels elevate your on-site presence.
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