Reel Success: How Reels elevate your On-Site presence — Montanna Olivarez // Freeman
Montanna Olivarez
Freeman
- Part 1The significance of short-form video for modern branding — Montanna Olivarez // Freeman
- Part 2 Reel Success: How Reels elevate your On-Site presence — Montanna Olivarez // Freeman
Show Notes
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02:07Reels best practices for businessesElevating reels involves attention-grabbing visuals, concise storytelling, knowing your audience, and keeping videos 60 seconds and below to maximize shareability. Incorporate engaging hooks and sound design to enhance the viewing experience.
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04:38The effectiveness of hashtags in Instagram Reels and TikTokHashtags are valuable for expanding reach beyond your current audience, serving as a practical tool to connect with new viewers. Otherwise, your reels will be limited to your regular audience.
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05:55Stand out brands in reelsTaco Bell consistently excels in its reel content, showcasing uniqueness and innovation.
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07:517 Eleven's global brand reputation and marketing strategies7-Eleven US excels in marketing and social media, mixing polished brand content with engaging influencer-driven material despite the appearance of the stores. In contrast, 7-Eleven Japan is renowned for top-quality food and a superior atmosphere.
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08:23Embracing future trends in social and video contentExplore interactive video elements, including AR integration and similar emerging trends. Keep a lookout for advancements like anamorphic video and anticipate its integration into social media and short-form videos.
Quotes
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"Despite influencers not using 100 hashtags at the bottom of their posts anymore, they're a practical tool that you should still be using to reach a broader audience beyond your regular followers." - Montanna Olivarez
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"People have short attention spans nowadays. Keep reels between 15 to 60 seconds because they are more likely to share that and watch to the end." - Montanna Olivarez
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"Play with sound design in reels. We did a coffee expo, and we played with bean sounds and the grinders, making it about the sounds that you would experience. And that video did so well." - Montanna Olivarez
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"We just played with some anamorphic video on site. It'll be interesting to see how these are going to start to play into social media, short-form videos, and how you can work those in." - Montanna Olivarez
- Part 1The significance of short-form video for modern branding — Montanna Olivarez // Freeman
- Part 2 Reel Success: How Reels elevate your On-Site presence — Montanna Olivarez // Freeman
Up Next:
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Part 1The significance of short-form video for modern branding — Montanna Olivarez // Freeman
Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Short-form videos have come a long way since the days of Vine, becoming an integral part of modern branding strategies. With platforms like TikTok gaining popularity, short-form videos offer an opportunity for brands to reach a broader audience, increase visibility, and connect with audiences more authentically. Today, Montana shares her insights on the significance of short-form video for modern branding.
Play Podcast -
Part 2Reel Success: How Reels elevate your On-Site presence — Montanna Olivarez // Freeman
Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Brands like Taco Bell are killing it in reels and short-form videos. As consumer attention spans get shorter, short-form video content, particularly reels, offers a unique opportunity to elevate your on-site presence and captivate audiences in seconds. Today, Montana shares her insights on how reels elevate your on-site presence.
