Understanding the Power of Scarcity — Mindy Weinstein // Market MindShift
- Part 1 Understanding the Power of Scarcity — Mindy Weinstein // Market MindShift
- Part 2How brands leverage scarcity to grow — Mindy Weinstein // Market MindShift
- Part 3The Neuroscience Behind Human Decision Making — Mindy Weinstein // Market MindShift
Show Notes
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02:19The fascinating story of how Mindy became an expert on scarcityStarted as a writer, grew to become SEO and content director, landed a professor role, and now an author of a book on scarcity. Why scarcity?
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07:59What has SEO got to do with scarcity?Figuring out who you're trying to target, what do they want to know? Do you answer that question? Do you answer it sufficiently?
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10:22Why scarcity?Of all the influence factors, scarcity is the strongest because it's primal, but at the same time, marketers completely misunderstand it.
Quotes
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"SEO today is a ton of getting the messaging right. That, of course, incorporates keywords, and we don't talk as much about keywords. But that is all, just figuring out what people want to know." - Mindy Weinstein
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"Figuring out who you're trying to target, what do they want to know? Do you answer that question? Do you answer it sufficiently? And then there's a digital PR piece to it now. To me, that's link building up today." - Mindy Weinstein
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"Where people go wrong with SEOs is they try to do these little hacks, and they go, guess what, everyone, this worked? Well, that's the stuff that short lives and that's the stuff that ends up getting penalized eventually. So, know who you're trying to reach, make sure it's the right wording for them, and then get the message out there." - Mindy Weinstein
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"Of all the influence factors, scarcity is the strongest because it's primal, but at the same time, marketers completely misunderstand it. Scarcity is just trying to make something urgent. And that's it." - Mindy Weinstein
- Part 1 Understanding the Power of Scarcity — Mindy Weinstein // Market MindShift
- Part 2How brands leverage scarcity to grow — Mindy Weinstein // Market MindShift
- Part 3The Neuroscience Behind Human Decision Making — Mindy Weinstein // Market MindShift
Up Next:
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Part 1Understanding the Power of Scarcity — Mindy Weinstein // Market MindShift
Of all the influence factors, scarcity is the strongest because it's primal, but at the same time, marketers completely misunderstand it. What is scarcity, and why is it essential in growing businesses? Listen to Mindy Weinstein, CEO of Market MindShift, as she discusses understanding the power of scarcity.
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Part 2How brands leverage scarcity to grow — Mindy Weinstein // Market MindShift
Nobody wants what everybody has. At the same time, people will value what everyone appears to be buying but is short on supply. Why? It's one of the powers of scarcity, and scarcity is more than limited-time offers and sold-out products. The more scarcity you can strategically put around your brand, the more you can differentiate your brand from what everybody else is doing. So how are brands leveraging scarcity? Listen to Mindy Weinstein, CEO of Market MindShift, as she discusses how brands leverage scarcity to grow.
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Part 3The Neuroscience Behind Human Decision Making — Mindy Weinstein // Market MindShift
Excellent marketing is brand over time and sales overnight. As marketers, we have to do both. How do you do it? It's by understanding and leveraging how people make decisions. Our brains are always in search of mental shortcuts when making decisions. What are these shortcuts, and how do you use them in marketing? Listen to Mindy Weinstein, CEO of Market MindShift, as she discusses the neuroscience behind human decision-making.
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