The Neuroscience Behind Human Decision Making — Mindy Weinstein // Market MindShift
- Part 1Understanding the Power of Scarcity — Mindy Weinstein // Market MindShift
- Part 2How brands leverage scarcity to grow — Mindy Weinstein // Market MindShift
- Part 3 The Neuroscience Behind Human Decision Making — Mindy Weinstein // Market MindShift
Show Notes
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02:37Why you need to know the why behind your decisionsOur brains are constantly making decisions. Because of all these different things that we have to decide regularly, our brain is always looking for shortcuts. What helps create those mental shortcuts?
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03:39Shortcuts the brain uses to help us make decisionsExperts. When an expert tells us this is a good product or this is a good recommendation for you, our brain automatically takes that mental shortcut.
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06:32Yes, people make decisions based on emotions only if you rationalize itFrom a brand perspective, you can use emotional messaging, but you better give a rational reason for that person to,
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08:06Scarcity is another mental shortcut we takeWith scarcity, the way the brain works is if it's scarce, it's valuable.
Quotes
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"We are constantly making decisions. Because of all these different things that we have to decide regularly, our brain is always looking for shortcuts. And so, knowing that our brain is always looking for a mental shortcut, you have to understand what helps create that mental shortcut" - Mindy Weinstein
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"When an expert tells us this is a good product, or this is a good recommendation for you, our brain automatically takes that mental shortcut." - Mindy Weinstein
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"When we are thinking of bringing in an endorser or an influencer, is the person an expert people truly trust? And is that expert credible enough for them to make that mental shortcut?" - Mindy Weinstein
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"From a brand perspective, you can use emotional messaging, but you better give a rational reason for that person to." - Mindy Weinstein
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"With scarcity, the way the brain works is if it's scarce, it's valuable." - Mindy Weinstein
- Part 1Understanding the Power of Scarcity — Mindy Weinstein // Market MindShift
- Part 2How brands leverage scarcity to grow — Mindy Weinstein // Market MindShift
- Part 3 The Neuroscience Behind Human Decision Making — Mindy Weinstein // Market MindShift
Up Next:
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Part 1Understanding the Power of Scarcity — Mindy Weinstein // Market MindShift
Of all the influence factors, scarcity is the strongest because it's primal, but at the same time, marketers completely misunderstand it. What is scarcity, and why is it essential in growing businesses? Listen to Mindy Weinstein, CEO of Market MindShift, as she discusses understanding the power of scarcity.
Play Podcast -
Part 2How brands leverage scarcity to grow — Mindy Weinstein // Market MindShift
Nobody wants what everybody has. At the same time, people will value what everyone appears to be buying but is short on supply. Why? It's one of the powers of scarcity, and scarcity is more than limited-time offers and sold-out products. The more scarcity you can strategically put around your brand, the more you can differentiate your brand from what everybody else is doing. So how are brands leveraging scarcity? Listen to Mindy Weinstein, CEO of Market MindShift, as she discusses how brands leverage scarcity to grow.
Play Podcast -
Part 3The Neuroscience Behind Human Decision Making — Mindy Weinstein // Market MindShift
Excellent marketing is brand over time and sales overnight. As marketers, we have to do both. How do you do it? It's by understanding and leveraging how people make decisions. Our brains are always in search of mental shortcuts when making decisions. What are these shortcuts, and how do you use them in marketing? Listen to Mindy Weinstein, CEO of Market MindShift, as she discusses the neuroscience behind human decision-making.
