Using brand marketing to grow your newsletter

Founder and former CEO of Alpha Inbound, Nigel Thomas, shares insights on transforming from near suicide to scaling David to Goliath with 100,000 subscribers in just one year. Join Nigel as he delves into the strategies, struggles, and mindset that fueled this remarkable journey. Discover how brand marketing can be leveraged to grow newsletter subscriptions and engage audiences effectively.
About the speaker

Nigel Thomas

David to Goliath

- David to Goliath

Nigel Thomas is Founder at David to Goliath

Show Notes

  • 00:00
    Scaling success through brand marketing
    Discussion on strategies to grow newsletter subscribers while maintaining brand integrity.
  • 05:45
    Leveraging storytelling in brand marketing
    Innovative methods to increase newsletter engagement and retention through storytelling.
  • 10:20
    Data analytics for optimizing brand marketing
    Utilizing data insights to enhance brand marketing efforts for newsletter growth.

Quotes

  • "I didn't even know what an entrepreneur was at 26 years old." - Nigel Thomas

  • "I quit my corporate job and started a marketing agency." - Nigel Thomas

  • "I scaled another marketing agency to a seven-figure run rate." - Nigel Thomas

  • "We were doing about $140,000 a month in the direct-to-consumer space." - Nigel Thomas

About the speaker

Nigel Thomas

David to Goliath

- David to Goliath

Nigel Thomas is Founder at David to Goliath

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