Where sales and brand marketing intersect
- Part 1Using brand marketing to grow your newsletter
- Part 2 Where sales and brand marketing intersect
Show Notes
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00:00Aligning brand marketing and sales teams for customer journey enhancementDiscussion on strategies to align goals and enhance customer experience.
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05:45Evaluating key metrics and KPIs for salesExploring important metrics to measure success and impact of initiatives.
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11:20Challenges faced in integrating sales strategies for newsletter growthAddressing obstacles and solutions in integrating sales into campaigns.
Quotes
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"Revenue per follower is an interesting calculation for brand marketing executives." - Nigel Thomas
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"Many content creators excel at building content but struggle with sales." - Nigel Thomas
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"Understanding the revenue generated per follower can provide valuable insights." - Nigel Thomas
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"Sales are essential for brand success, regardless of content creation skills." - Nigel Thomas
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"Focusing on revenue metrics can reveal the true impact of brand marketing efforts." - Nigel Thomas
- Part 1Using brand marketing to grow your newsletter
- Part 2 Where sales and brand marketing intersect
Up Next:
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Part 1Using brand marketing to grow your newsletter
Founder and former CEO of Alpha Inbound, Nigel Thomas, shares insights on transforming from near suicide to scaling David to Goliath with 100,000 subscribers in just one year. Join Nigel as he delves into the strategies, struggles, and mindset that fueled this remarkable journey. Discover how brand marketing can be leveraged to grow newsletter subscriptions and engage audiences effectively.
Play Podcast -
Part 2Where sales and brand marketing intersect
Founder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups.
