Welcome To The Rebrand Podcast — Benjamin Shapiro // I Hear Everything
Benjamin Shapiro
I Hear Everything
Benjamin Shapiro is the producer of the Revenue Generator Podcast, the host of the Martech Podcast, the Voices of Search Podcast, and the CEO of I Hear Everything, which is a new media network that combines the impact audio with the power of digital content to connect content creators and brands with their target audience.
- Part 1 Welcome To The Rebrand Podcast — Benjamin Shapiro // I Hear Everything
Show Notes
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02:07How Benjamin Shapiro met Scott Harkey and why they decided to launch the Rebrand PodcastThe key was to let other people listen in on great conversations and insights they usually would not be privy to.
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05:06What makes a brand campaign successful?When a brand finds its human truth, everyone can relate to and bring people together in an advertising message.
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07:59Understanding what makes a great marketer is fascinatingMarketing is both an art and a science. Many lean towards the scientific side driven by numbers while neglecting the creative and guts-driven side. Finding the right balance is a game changer.
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10:41The goals of the Rebrand PodcastThe goal is to make you happy and to create a community of marketers that value great work.
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14:23How a podcast is differentOne open secret, podcasting is a medium for insightful learning.
Quotes
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"I run a content as a service business. My goals are to make you happy, right? I've built infrastructure over the last five years. That makes it easy for marketers like you to be able to create relatively short form content that we publish frequently. When I think about my goals, I want six months of you feeling comfortable as the podcast host without feeling like you have to do a ton of legwork" - Benjamin Shapiro, CEO of I Hear Everything
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"What makes a great podcast host? Here's the secret sauce. You listen to what somebody says, you reiterate what they say back to you in a condensed format. And then you ask the follow up question." - Benjamin Shapiro, CEO of I Hear Everything
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"Client success is my number one goal. If there's a smile on your face, I'm happy. But from a podcast perspective, I actually think this has a chance to be the biggest podcast we do." - Benjamin Shapiro, CEO of I Hear Everything
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"There's this notion of the people behind these campaigns and how, what makes a campaign unique and special is actually that there was someone there that had the idea and so understanding who they are and who they were at the time when they were thinking about that campaign. Like to me, that understanding what makes a great marketer is really fascinating." Benjamin Shapiro, CEO of I Hear Everything
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"You and I are working on this podcast, because it has a higher calling, a broader focus, a larger Tam. And I look at not necessarily the first three, six months, that's really, we're going to get some super high profile guests and I'm excited about everybody that's coming on, but like we want to get content out and figure out how it works for us." - Benjamin Shapiro, CEO of I Hear Everything
- Part 1 Welcome To The Rebrand Podcast — Benjamin Shapiro // I Hear Everything
Benjamin Shapiro
I Hear Everything
Benjamin Shapiro is the producer of the Revenue Generator Podcast, the host of the Martech Podcast, the Voices of Search Podcast, and the CEO of I Hear Everything, which is a new media network that combines the impact audio with the power of digital content to connect content creators and brands with their target audience.
Up Next:
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Part 1Welcome To The Rebrand Podcast — Benjamin Shapiro // I Hear Everything
One of the goals of the Rebrand Podcast is to make marketers happy and share their most important lessons and stories in a bite-size format that is not overwhelming. It is also to give people the opportunity to hear from people that they never get to hear from. What else should you expect from the Rebrand Podcast? Listen to the conversation as Scott Harkey, CEO of OH Partners, and Benjamin Shapiro, CEO of I Hear Everything discuss the why behind a podcast, how the Rebrand Podcast is different, what to expect, and more.
