Why brands should focus on nurture over acquisition — Tarzan Kay // Tarzan Kay Global

Show Notes

• 01:47
  Tarzans journey from coercive marketing into story

  Tarzan recognized her email marketing methods were coercive and set out to find a marketing strategy that left room for critical thinking. Transitioning to story-based emails-built trust with subscribers, driving continuous purchases and long-term loyalty.
• 05:03
  How Tarzan Kay Global drives email marketing success

  Tarzan Kay Global assists clients in creating impactful email campaigns. They work alongside clients to help them identify their target audience, segment to reach the right customers, and plan out what needs to happen leading up to the campaign for optimal results.
• 08:19
  Considerations when choosing an email marketing platform

  The choice of the right email marketing platform depends on who will be using it, what is being sold, and the level of support available. More advanced platforms will require someone with tool-specific expertise, time, and training to avoid potential pitfalls.
• 11:41
  ??How to improve email marketing ROI

  To improve email marketing ROI, businesses can utilize advanced segmentation and conditional formatting in their email campaigns. Tailoring the same email for different segments of your subscriber list makes subscribers feel valued and significantly boosts the return on investment.
• 13:53
  Improving email marketing with one

  Speak directly to customers using the first person instead of "we" to foster a one-to-one conversation. In the "from" field, use a person's name to drive engagement as customers prefer interactions with individuals over companies.
• 16:08
  Overcoming email marketing challenges

  Having a system and support team in place, in addition to leveraging AI tools simplifies the email marketing process for companies. In addition to providing valuable content, incorporating SaaS founder emails is a great way to tap into unique insights and engage recipients.
• 18:12
  Email list building strategies

  Using the existing company list to send a personalized quarterly letter in the CEO's name, while offering recipients the option to opt-out is a valuable starting point. However, building a list of subscribers who have opted in is crucial in the realm of permission-based marketing.
• 22:25
  The value of thought leadership

  Thought leadership is an opportunity for connection and learning from each other, rather than an ego-driven pursuit. The perspectives of high-performing individuals, such as executives managing large teams, are significantly valuable and worth sharing with others.
• 25:36
  Improving email open rates through subject line split testing

  Split testing subject lines is crucial for improving email open rates over time. By reviewing and understanding customer responses, you can optimize subject lines to resonate better with your audience, leading to increased engagement and better results.
• 26:33
  Finding capable copywriters for email marketing

  Referrals can be valuable in identifying reliable and talented copywriters, but it's essential to verify their testimonials by speaking with past clients. A skilled copywriter will ask pertinent questions to understand your audience and provide suggestions to improve campaign results.