Why legacy brands are falling behind
Taylor Roy
TikTok / Personal Advertising Consultant
- Part 1 Why legacy brands are falling behind
- Part 2The new era of marketing & content graphing
Show Notes
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00:45Challenges faced by legacy brands in adapting to market trendsDiscussion on common obstacles and strategies for legacy brands to stay relevant.
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05:12Leveraging history and reputation while innovating for competitivenessExploring how legacy brands can balance tradition with innovation to remain competitive.
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10:28Successful strategies for revitalizing brand image and engaging consumersInsights into modern brand strategies to resonate with new consumer generations.
Quotes
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"Modern brands implement strategies to resonate with new consumers." - Taylor Roy
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"Legacy brands can leverage history while innovating to stay competitive." - Taylor Roy
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"Digital marketing and social media are key in rebranding efforts." - Taylor Roy
- Part 1 Why legacy brands are falling behind
- Part 2The new era of marketing & content graphing
Up Next:
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Part 1Why legacy brands are falling behind
Agency Partnerships Manager at TikTok, Taylor Roy, delves into the topic of agency partnerships and brand collaborations in the digital marketing landscape. In this episode, Taylor shares her perspectives on why legacy brands are falling behind and the evolution of marketing and advertising.
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Part 2The new era of marketing & content graphing
Agency Partnerships Manager at TikTok, Taylor Roy, the leading destination for short form video entertainment, discusses the new era of marketing and content graphing. Discover how TikTok inspires creativity, knowledge, and facilitates connections between brands, creators, and consumers. Explore Taylor's insights on personal advertising consulting and the evolving landscape of marketing strategies in the digital age.
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