The new era of marketing & content graphing

Agency Partnerships Manager at TikTok, Taylor Roy, the leading destination for short form video entertainment, discusses the new era of marketing and content graphing. Discover how TikTok inspires creativity, knowledge, and facilitates connections between brands, creators, and consumers. Explore Taylor's insights on personal advertising consulting and the evolving landscape of marketing strategies in the digital age.
About the speaker

Taylor Roy

TikTok / Personal Advertising Consultant

 - TikTok / Personal Advertising Consultant

Taylor Roy is Agency Partnerships Manager at TikTok

Show Notes

  • 00:45
    Strategies for maximizing engagement and reach on social media
    Discussion on techniques to enhance audience interaction and expand content visibility on social platforms.

Quotes

  • “Focus more on the content you're creating and make sure that that content is resonating with the consumers that you want to talk to.” - Taylor Roy

  • “Define your content pillars. Don't flood your consumers with too much.” - Taylor Roy

  • “All of the other platforms are now trying to get back up to TikTok speed.” - Taylor Roy

  • “I'd really encourage a lot of the brands to really stay in that discoverability standpoint.” - Taylor Roy

About the speaker

Taylor Roy

TikTok / Personal Advertising Consultant

 - TikTok / Personal Advertising Consultant

Taylor Roy is Agency Partnerships Manager at TikTok

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