Why Philip Morris International is committed to building a smoke-free Future — Stefano Volpetti // Philip Morris International
Stefano Volpetti
Philip Morris International
- Part 1 Why Philip Morris International is committed to building a smoke-free Future — Stefano Volpetti // Philip Morris International
- Part 2How Philip Morris International is Transforming — Stefano Volpetti // Philip Morris International
Show Notes
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02:15What is the Philip Morris smoke free business?Get inside the smoke-free business vision to eliminate combustion from nicotine use.
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09:02How does a big tobacco brand transform to telling people not to smoke, and if they must, they should go for smoke free products?The transformation is real as the company seeks a significant revenue increase from smoke-free products. Are these smoke-free alternatives better than smoking a cigarette?
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14:41What are the consumer insights for smoke free products, especially why would smokers want to go smoke free?Smoking is a habit, and it is not enough to ask people to quit; you must provide a healthy alternative to help them beat the habit. 18 million people have converted to smoke-free products, leaving cigarettes behind completely.
Quotes
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"What is the smoke-free business? It is to eliminate cigarettes. And to do that, we provide smokers with better smoke-free alternatives. And smoke-free means eliminating combustion from nicotine use, a common feature throughout our portfolio of smoke-free products." - Stefano Volpetti,
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"If you don't smoke, don't start. If you smoke, quit. If you don't Quit, change, and change to smoke-free alternatives." - Stefano Volpetti
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"Our portfolio, the biggest brand, is Iqos. Iqos is a heated tobacco product. It is a consumer electronic device that heats real tobacco and doesn't burn it. There's no combustion, and it produces an aerosol that satisfies consumers. But it doesn't have combustion, so it eliminates 95% of the impactful substances." - Stefano Volpetti
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"Are the smoke-free alternatives better than smoking a cigarette? Of course, the US on nicotine is not risk-free. But for sure, the elimination of combustion from the use of nicotine is an essential step for smokers. When you eliminate combustion from nicotine use, you eliminate 95% of the impactful substances." - Stefano Volpetti
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"In the journey towards smoke-free, we know that not one product will convince smokers to move towards smoke-free. And at the end of 2022, we acquired Swedish Match. The markets are brand new, called Xen, nicotine pouches." - Stefano Volpetti
- Part 1 Why Philip Morris International is committed to building a smoke-free Future — Stefano Volpetti // Philip Morris International
- Part 2How Philip Morris International is Transforming — Stefano Volpetti // Philip Morris International
Up Next:
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Part 1Why Philip Morris International is committed to building a smoke-free Future — Stefano Volpetti // Philip Morris International
How does a big tobacco brand transform into a smoke-free product brand advocating for healthier nicotine use for smokers? The transformation is real as Philip Morris International wants to achieve a 50% revenue from smoke-free products by 2025. They are set to bring these products to the US and are on course to change the trajectory of public health. Want to know more? Listen to Stefano Volpetti, President of Smoke-Free Category & Chief Consumer Officer - IQOS, Philip Morris International, talk about why PMI is committed to a smoke-free future.
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Part 2How Philip Morris International is Transforming — Stefano Volpetti // Philip Morris International
Philip Morris International, a well-known cigarette brand, wants to eliminate cigarettes and become a smoke-free products-led brand. What is powering this transformation, and how is the brand driving conversions? Let's get behind the scene and find out. In this episode, Stefano Volpetti, President of Smoke-Free Category & Chief Consumer Officer - IQOS, Philip Morris International, discusses how Phillip Morris is transforming, when it plans to enter the US market, and how.
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