Why Hulu launched original shows — Nicole Rodrigues // NRPR Group

Quotes

• "When looking for a PR firm or a PR partner, know that the more press hits you have over time, the higher the brand elevation and awareness will be. One hit in Wall Street Journal will be something to celebrate for about five minutes. Yes, it's going to be great, that you can say, as seen in The Wall Street Journal. But don't you want to be seen in multiple outlets over time and also go back to speak to the Wall Street Journal? The only way to be able to do that is to continue that sort of PR push over time." - Nicole Rodrigues

• "Just because you recognize the logo doesn't necessarily mean it will be a great hit for your business. Right. When you're looking for partners, you must know that the right ones can build a strategy for you. They can build multiple storylines for you. They should be able to create messaging. They should understand how to regurgitate your story and make it sound better so that they can coach you on getting more press. That is a good PR partner." - Nicole Rodrigues

• "It's important that PR people know how social media is done. And social media people should understand how PR is earned. But they shouldn't say they are the same." - Nicole Rodrigues

• "Many streaming platforms knew that, eventually, original content would be where people could differentiate. It wasn't just going to be how much content from all the other studios can we gobble up and put on the platforms." - Nicole Rodrigues

• "That's one thing that people forget about PR. When you're doing it right, you need to work time into your plan. You can't just say, well, let's write a press release, tell everyone Eva Longoria has an animated series, and see who writes about it. People take for granted that journalists are human too. And they have schedules, and they have lives, and they need to work around these things. We gave them an ample amount of time. And it was awesome. We got hundreds of press hits and hundreds of press that were like, please keep us posted as more series started coming out." - Nicole Rodrigues

• "The purpose of the press release is to have all the facts in one placethe who, why, what, when, where, and why." - Nicole Rodrigues

• "Press releases by themselves don't work. You write a press release, and you expect the world to care. What is the actual story? And how does the press release back it up with facts? If you can pitch great news, you give a little blurb in the pitch. Do you want to learn more? If they say yes, the press release is the best to follow up because they've asked for it." - Nicole Rodrigues

• "Influencer work is PR. Why is that? Because, like a journalist, you want this influencer to create something for your client, with your client. And sometimes money will exchange hands because this is how the influencers and creators make money." - Nicole Rodrigues

• "Influencer marketing is PR, depending on how you're doing that. But yes, at the end of the day, influencer work is PR. Why is that? Because, like a journalist, you want this influencer to create something for your client, with your client." - Nicole Rodrigues

• "For those of you who are working in-house and who have never worked at an agency or been a senior person, here's one thing I want to tell you all. If you're hiring a PR agency, and those agencies have investors, you are automatically losing 30% of your budget to the margins that they need to create for their investors, period. So, imagine taking 30% of your writing money and burning it. I want you to know that because these are the questions you have to ask." - Nicole Rodrigues

• "An agency that knows what they're doing will not take less than $8,000 a month for your business. If you're an individual and want a little bit of thought leadership, you can get away with, you know, maybe $8,000 a month. But if you're a tech startup looking for an agency to do $5,000 worth of work for you monthly, you're getting the bottom and scraping the bottom of the barrel." - Nicole Rodrigues