Young Hollywood repositioning Evite — Erik Huberman // Hawke Media
- Part 1 Young Hollywood repositioning Evite — Erik Huberman // Hawke Media
- Part 2Crocs targeting Gen Z with influencers — Erik Huberman // Hawke Media
Show Notes
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02:16Getting started in the agency worldStraight out of college, he went into real estate, skipped that for e-commerce, built three e-commerce businesses, sold two, and started consulting for other brands.
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06:48Turning agency cash flow into private equityAgencies, if you're doing it right, cash flow pretty well. Like the idea is they're profitable, they make cash, but there's not a lot of asset value in it, even if they're making cash. How do you make your cash flow worth more?
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10:32Agencies can do and be much moreFrom helping brands grow their revenue to becoming equity holders in tools and technology they use, agencies can be much more.
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12:21Where are brands getting it wrong with marketing?Becoming too data-driven, forgetting that the data you have does not tell the full picture. Don't blindly follow a spreadsheet.
Quotes
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"There's a lot of confluence between marketing and finance, and most people don't understand it. And tap tapping into that's been super powerful." - Erik Huberman
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"Agencies, if you're doing it right, cash flow pretty well. Like the idea is they're profitable, they make cash, but there's not a lot of asset value in it, even if they're making cash. Like you're not going to sell an agency for ten times, 15 times revenue. Those things don't happen like they do in software. And it's like, how do I take that cash flow and turn it into something that can become worth that much money?" - Erik Huberman
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"The biggest thing I see is everybody became too data-driven where they read the data thinking that that tells the whole picture. And the problem is most of the time, the data you have does not tell the whole picture." - Erik Huberman
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"The average consumer on e-commerce takes about a month to buy a product from the first time they see it." - Erik Huberman
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"The average e-commerce company in 2022 has declined 20% in revenue because it was hard to compete last year. Everybody started pulling back on their advertising because they got spooked by the tracking inability." - Erik Huberman
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"Anytime it's easy, something's wrong. Like, and that's what people have to understand. It's not easy to make money in the long term, and you have to be diligent." - Erik Huberman
- Part 1 Young Hollywood repositioning Evite — Erik Huberman // Hawke Media
- Part 2Crocs targeting Gen Z with influencers — Erik Huberman // Hawke Media
Up Next:
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Part 1Young Hollywood repositioning Evite — Erik Huberman // Hawke Media
Marketing agencies can do much more than they are right now, whether helping to run a campaign to reposition a brand like Evite or turning cash flow into private equity for sustainability. The only drawback is that they are dropping the ball on one critical area of business - data, and no, it's not what you think. Want to find out more? Listen to Erik Huberman, CEO & Founder of Hawke Media, as he discusses repositioning Evite and turning agency cash flow into equity.
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Part 2Crocs targeting Gen Z with influencers — Erik Huberman // Hawke Media
Brands like Crocs that do influencer marketing right are getting tremendous results, but there's one problem, influencer marketing, by nature, isn't a scalable marketing channel. So how do you leverage it to a good effect as Crocs did? What type of results should you anticipate? Listen to Erik Huberman, CEO & Founder of Hawke Media, as he discusses Crocs targeting gen z with influencers.
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