Welcome to the

Rebrand Podcast

Hear the stories of the world’s most impactful brand campaigns, as told by the agency & in-house marketers who built them.

Recent Rebrand Podcast Episodes

Amin Shaykho | Kadama

Why education needs a rebrand — Amin Shaykho // Kadama

Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. In stark contrast to previous generations, Gen Z is more likely to pursue their passions rather than settle for something they don't enjoy. Ultimately, schools that maintain a one-size-fits-all curriculum instead of identifying students’ passions and building upon them, risk failing to engage…

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Amin Shaykho | Kadama

Building a brand for Gen Z — Amin Shaykho // Kadama

Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. Gen Z is a social media generation that craves authenticity. They see through inauthentic content a mile away and hate when they think they are being bombarded by ads. To reach this demographic and build a brand they connect with boils down to…

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Genelle Kunst | Bloomreach

Growing your marketing career

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Meet Our Host

Scott Harkey CEO and Founder of THE HARKEY GROUP

A marketing strategy executive with extensive experience leveraging traditional & digital marketing initiatives for local and national brands. Scott has lead the expansion of his agency to include a family of marketing services including the Nomadic Agency (Digital Creative) and Matter Film Studios. He is a proud member of both YPO and the Forbes Council.

Under Scott's stewardship, THE HARKEY GROUP was named one of Inc 500’s Fastest Growing Private Companies five years in a row and is ranked one of the Top 100 Fastest Growing Adverting Agencies in the USA. Their client roster includes: Pepsi, Arizona State University, Fiesta Bowl, DeVry University, and more.