Rebranding Attain, an AdTech powerhouse — Brian Mandelbaum // Attain
- Part 1 Rebranding Attain, an AdTech powerhouse — Brian Mandelbaum // Attain
- Part 2What $5B consumer transactions taught Attain — Brian Mandelbaum // Attain
Show Notes
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02:00How Brian cut his teeth in marketingHes been in the agency business forever and cut his teeth in the digital space, He left the agency business in 2011 and started his first venture, Clear Stream
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04:20What was the big idea behind Attain (formerly Clover)?Data was a scarcity in the past. Clover is a value exchange for consumers.
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08:01With a lot of ad tech available in the market, what does Attain offer differently?We now have the technology and data in the advertising technology ecosystem to be able to stitch together exposure to a bona fide sale. Attain is an integral part of that solution
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13:42Why retail media is on a higher growth rate than connected TVRetail media is the next iteration of Search. Retail media is on a higher growth rate from a channel investment perspective in the digital media space where Search was in the mid-2000s.
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14:52What is retail media and why does it work?Retail media is no different than the actual footprint of a brick-and-mortar retailer in a digital world.
Quotes
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"My co-founding team and I sat down to figure out how we can give consumers the opportunity to win in terms of getting opportunities from their data. How do we turn data into an asset class to lift communities and individuals up and turn that data into a way that is super valuable not only to marketers but to the people that are doing a value exchange for giving access and permission in an ethically excellently sourced way? We created a company called Clover." - Brian Mandelbaum
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"Retail Media Network is a new phenomenon that is growing at a rapid pace in our industry, faster than connected television and programmatic as a whole. It's going to be a $60 billion industry in the next two years. It's the reinvention of taking consumers' purchase data at retailers and using it to find the next consumer, sell more products to the same consumers, expand market share, or create new markets." - Brian Mandelbaum
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"There is no shortage of retailers that are leveraging their customer data and what the people are buying either through their loyalty program or at the register and optimizing to what we like to call an outcome, because who better to drive an outcome than the retailer themselves, the people that are purveying the actual item? And it's growing so fast because this is what marketers care about the most: the measurability of the ability to attribute exposure to a customer." - Brian Mandelbaum
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"Finally, we now have the technology and data in the advertising technology ecosystem to be able to stitch together exposure to a bona fide sale. Attain is an integral part of that solution. But the retailers themselves have data that helps fuel that New Economy of retail media networks." - Brian Mandelbaum
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"Retail media is no different than the actual footprint of a brick-and-mortar retailer in a digital world, but there's a pitfall to that. The pitfalls to that are that they only see the four walls of their store, whether it's online or offline." - Brian Mandelbaum
- Part 1 Rebranding Attain, an AdTech powerhouse — Brian Mandelbaum // Attain
- Part 2What $5B consumer transactions taught Attain — Brian Mandelbaum // Attain
Up Next:
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Part 1Rebranding Attain, an AdTech powerhouse — Brian Mandelbaum // Attain
Retail Media Network is a new phenomenon that is growing at a rapid pace in our industry, even faster than connected television and programmatic as a whole. It's going to be a $60 billion industry in the next two years. How are marketers using retail media, and how do you leverage it for your brand? Listen to Brian Mandelbaum, the CEO at Attain as he discusses the exploits of the retail media network and what’s to come.
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Part 2What $5B consumer transactions taught Attain — Brian Mandelbaum // Attain
What will you give to know what consumers are going to purchase next? Consumers are more or less habitual, so it’s about understanding and getting intimate with a cohort of consumers to predict what drives a switch. What’s the strategy for investing in retail media? Find partners that have access to unique, relevant, and objective data and use that data to inform. Where does the data come from, and what are three surprising consumer insights from the last six months? Listen to Brian Mandelbaum, the CEO at Attain as he discusses consumer insights after 5 billion retail transactions.
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