DEI for the survival of an agency business — Natalie Alberta Dusey // Meet The People

Show Notes

• 02:04
  Why DEI is the survival of the agency business

  DEI isn't only about meeting diversity statistics but about genuine inclusion and representation. The survival of the agency business hinges on fostering a diverse and inclusive environment which ensures that individuals are qualified and capable to perform their roles effectively.
• 06:56
  Tracking diversity and fostering inclusion without excluding certain groups

  Achieving diversity and fostering inclusion requires a balance. While tracking diversity metrics can aid improvement, genuine inclusion means not excluding any group, irrespective of gender, race, or other factors, rather than singling out specific groups for exclusion.
• 09:38
  Balancing the impact of regional trends on hiring practices with genuine diversity efforts

  Regional trends often lead to hiring acquaintances and trusted connections. While certain trends are acceptable, diversity requires careful consideration, should not be driven by numbers, or exclude any specific group.
• 10:54
  The future of advertising amidst AI

  Balancing human and AI roles are key and the industry will be looking forward, not idealizing past practices. Emerging advertising groups are focused on improving advertising by blending old and new approaches to create a better balance for employees, clients, and the business.
• 12:52
  AIs potential impact on work efficiency and client fees

  Clients are curious about how they will be billed for tasks completed by AI. This raises challenges in maintaining transparency and clarity in billing practices and explaining the value of AI assistance while addressing potential misconceptions about the agency's work process.
• 16:08
  The value of treating creative professionals well

  Creative professionals in the advertising industry are constantly under pressure to produce brilliant ideas within tight deadlines. Treating them well and providing them with the necessary time and support to produce their best work ultimately leads to better outcomes.