Facebook Australia’s gift guide campaign
Raphael McGowan
bakslap
- Part 1 Facebook Australia’s gift guide campaign
- Part 2Amazon Australia’s small business start-up campaign
Show Notes
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01:28The journey to bakslapRaphael's background includes corporate marketing roles, consulting, and non-profit. His sisters passing led him to complete a charity bike ride across Australia to raise awareness for melanoma and inspired the creation of his business, bakslap.
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05:43bakslaps brand building and partnerships for growthbakslap was established as a social enterprise to raise awareness and create a positive impact through events. Its unique product garnered holiday collaboration opportunities with Facebook and Amazon, providing bakslap with valuable exposure and growth opportunities.
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09:28Building a legacy brand through purposebakslap minimizes marketing expenses by partnering with like-minded companies, amplifying its brand message, and connecting with diverse audiences. Leveraging partner brands' audiences and resources reinforces its core mission and fosters genuine connections with real people.
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10:44Expanding from eCommerce to retail18 months ago, bakslap started expansion into retail after demand from older customers for the in-store purchase option. While it's currently 20% retail and 80% eCommerce, bakslap hopes to achieve 50/50 within the next 12 months.
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12:01bakslap and Facebooks Australia gift guide campaignbakslap was selected as one of the 30 small businesses for Facebook's Gift Guide campaign because of the product and community-focused approach. The campaign increased bakslap's sales, brand visibility, and engagement leading into that holiday period.
Quotes
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"Marketing is not bakslaps major expense because we get creative by having other partners, so we can leverage their brand, audience, and that way you can share our message, which is a common message with them." - Raphael Mcgowan
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"eCommerce is a place where we can reach a lot of people. And it's important when you're working with other brands." - Raphael Mcgowan
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"As a small business, being able to work with brands such as Facebook and Amazon help our business grow, but also shares our story through their channels." - Raphael Mcgowan
- Part 1 Facebook Australia’s gift guide campaign
- Part 2Amazon Australia’s small business start-up campaign
Up Next:
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Part 1Facebook Australia’s gift guide campaign
Raphael McGowan, University Lecturer and Owner of bakslap, delves into optimizing holiday engagement and growth. Securing partnerships with brands like Facebook and Amazon seems out of reach for new businesses, but bakslap's experience demonstrates a crucial concept: start small and build momentum. Ultimately, focusing on community engagement and events laid the foundation for recognition and collaboration opportunities with larger organizations. Today, Raphael discusses Facebook Australia's gift guide campaign.
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Part 2Amazon Australia’s small business start-up campaign
Raphael McGowan, University Lecturer and Owner of bakslap, delves into optimizing holiday engagement and growth. Building relationships with key contacts on platforms like Amazon can unlock unexpected opportunities. Bakslap's proactive approach, from maintaining connections to asking for specific features, landed them a spot in Amazon Australia's small business campaign. Today, Raphael discusses Amazon Australia's small business startup campaign.
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