Why education needs a rebrand
- Part 1Building a brand for Gen Z
- Part 2 Why education needs a rebrand
Show Notes
-
01:44Integrating AI into educationInstead of banning AI, schools should incorporate it into their curriculum to help students unlock their potential and apply it to real-world matters. By embracing it as a tool to enhance learning, students can focus on innovation and creativity.
-
05:47Challenges in detecting AI usage in schoolsDetecting AI usage in schools remains challenging due to unreliable detection tools often resulting in false positives. As AI capabilities advance, students may increasingly find ways to circumvent detection methods, posing ongoing challenges for educational institutions.
-
08:15Gen Z and educationThe education sector holds vast innovation potential, particularly through AI integration and personalized learning approaches. Gen Z is self-aware of their passions, highlighting the need for education systems to identify and foster specific skill sets and interests.
-
13:47Understanding and connecting with your target demographicBuilding a deep understanding of your target demographic is crucial. By being able to engage in meaningful conversations and resonate with their audience on a personal level, marketers can create content that appeals to their demographic and ensures high consumption rates.
-
15:45Deep diving into understanding your target demographicEngaging with your target demographic in conversations, observing their social media use, and noting their language and interests, helps refine products and strategies. This hands-on approach and data collection is more impactful than relying on assumptions and online stats.
Quotes
-
"If you can sit in a room with your target demographic and have a three-hour conversation about whatever that niche is, and they resonate with you, that's how you know you truly understand your demographic." - Amin Shaykho
-
"When you can be friends with your target demographic, you are in the right position to start creating content for them. Now you know how they think and you know that your videos will appeal to them." - Amin Shaykho
-
"Instead of banning it, we need to have curriculums built with AI in mind. There are a lot of things that no longer need to be learned. And we can use AI as a tool just like we use a calculator in schools." - Amin Shaykho
-
"Gen Z are self-aware of what their passions are, and they are chasing it. We need education systems that can identify what passions students have, what their interests are, and build upon those." - Amin Shaykho
- Part 1Building a brand for Gen Z
- Part 2 Why education needs a rebrand
Up Next:
-
Part 1Building a brand for Gen Z
Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. Gen Z is a social media generation that craves authenticity. They see through inauthentic content a mile away and hate when they think they are being bombarded by ads. To reach this demographic and build a brand they connect with boils down to understanding what captures their attention. Today, Amin discusses building a brand for Gen Z.
Play Podcast -
Part 2Why education needs a rebrand
Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. In stark contrast to previous generations, Gen Z is more likely to pursue their passions rather than settle for something they don't enjoy. Ultimately, schools that maintain a one-size-fits-all curriculum instead of identifying students’ passions and building upon them, risk failing to engage this new generation. Today, Amin discusses why education needs a rebrand.
