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Dan Ben-Nun | Adspace Agency
Killing it with Rip Van Wafles — Dan Ben-Nun // Adspace Agency
When most consumers want to buy a sweet, packaged good, like a candy bar, they're not typically doing this online. How does a brand overcome this challenge and sell directly to consumers? Also, such products have low order value; how do you increase the order value to cover the cost of customer acquisition and still…
Play PodcastJeremiah Glodoveza | Nium
Ins & outs of international sports marketing — Jeremiah Glodoveza // Nium
When it comes to sports sponsorship, everybody in marketing has a take on it. There have been successes, wasted money, and everything in between. How have some brand marketers found success in sports sponsorship? Listen to Jeremiah Glodoveza, Senior Vice President, Marketing and Communications of Nium, discussing the ins and outs of international sports marketing.
Play PodcastLanie Shalek | Jobi
Building celebrity brands — Lanie Shalek // Jobi
Celebrity and brand partnerships can be an expensive slippery slope, especially if there's no product-celebrity fit. How do you identify products for the right celebrity? What should your go-to-market strategy be in a saturated market? Who better to learn these things from than someone who has been finding the proper product categories, matching them to…
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