Employing the right audience-targeting solutions
Dan Levi
Clear Channel Outdoor
- Part 1Addressing the major challenges facing CMOs
- Part 2 Employing the right audience-targeting solutions
Show Notes
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00:00Importance of data analytics in identifying target audienceDiscussion on leveraging data analytics to reach the right audience.
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02:45Considerations between traditional vs. digital audienceExploration of factors influencing the choice between traditional and digital methods.
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05:10Role of personalization in audience targeting strategiesInsights on implementing personalized marketing campaigns for audience engagement.
Quotes
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"Time-based, creative-based community messaging on billboards can enhance engagement." - Dan Levi
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"Utilizing 3D anamorphic creative on screens visible from miles away can make a lasting impact." - Dan Levi
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"Consider the specific goals of your brand to choose the most effective advertising strategy." - Dan Levi
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"Engaging with massive conferences through strategic media placement can yield significant results." - Dan Levi
- Part 1Addressing the major challenges facing CMOs
- Part 2 Employing the right audience-targeting solutions
Up Next:
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Part 1Addressing the major challenges facing CMOs
Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the major challenges facing CMOs in today's dynamic marketing landscape. With a focus on navigating the evolving digital sphere and optimizing budget allocation for long-term brand building, Dan provides valuable insights for CMOs looking to create meaningful connections with customers.
Play Podcast -
Part 2Employing the right audience-targeting solutions
Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the importance of data analytics in identifying and reaching the right target audience for brand campaigns. He discusses the considerations CMOs should take into account when choosing between traditional audience-targeting methods and more advanced digital solutions. Dan also explores the role of personalization in audience-targeting strategies and how CMOs can effectively implement personalized marketing campaigns.
