Deconstructing Dollar Shave Club’s Viral Ascent — Dave Fink // Postie
- Part 1How Direct Mail Helped Buca di Beppo Sing Happy Birthday 20K Times — Dave Fink // Postie
- Part 2How MeUndies exposed the Power of its CRM — Dave Fink // Postie
- Part 3 Deconstructing Dollar Shave Club’s Viral Ascent — Dave Fink // Postie
Show Notes
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01:57A little marketing mouth rush to start things offSome great marketing heads you should learn from.
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07:49Why Patagonia is a loved brandAuthenticity. Everything matters.
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11:27The Dollar Shave Clubs rise and why it mattersThe story was methodically built and told. It captivated the public's imagination.
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15:10Brand marketing vs. performance marketing?Although Dollar Shave was a performance marketing machine, it thrived on mission-based brand-building through a viral video. You cant have the brand without the performance; without the brand, you cant have the performance.
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16:44How Dave Fink became connected to Dollar Shave ClubHe was part of a company that was an early investor in Dollar Shave Club.
Quotes
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"I've been loyal to the Patagonia brand for 30 years, believing in it and feeling good about it. And then, Yvonne Chenard donates the company. And whether you believe in the cause he's supporting or not, you do believe in authenticity. And so, instead of just passing that company onto his kids, he sets it up as a foundation. And 98% of profits will support a cause that the brand was always, you know, always said that they were and were passionate about." - Dave Fink
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"The brilliance of Dollar Shave was that the story was methodically built and told. It captivated the public's imagination, and it came about and launched at a time when social media wasn't so crowded. YouTube was just becoming YouTube." - Dave Fink
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"When you build an authentic brand and your mission-driven, and you tell a consistent story, and leverage earned media and brand building, all the performance marketing becomes incremental." - Dave Fink
- Part 1How Direct Mail Helped Buca di Beppo Sing Happy Birthday 20K Times — Dave Fink // Postie
- Part 2How MeUndies exposed the Power of its CRM — Dave Fink // Postie
- Part 3 Deconstructing Dollar Shave Club’s Viral Ascent — Dave Fink // Postie
Up Next:
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Part 1How Direct Mail Helped Buca di Beppo Sing Happy Birthday 20K Times — Dave Fink // Postie
With the average American consumer receiving 5000 to 7000 promotional messages daily, competing through digital channels is competitive. And when you consider that a consumer needs to see a marketing message 22 times a month before converting, the revert to direct mail for many brands becomes highly justified knowing there's much less competition. However, how do you personalize direct mail and make it as measurable as any digital channel? Listen to Dave Fink, the Co-founder, and CEO of Postie, discuss how Buca di Beppo broke through the noise to connect with prospects in a highly successful campaign using direct mail.
Play Podcast -
Part 2How MeUndies exposed the Power of its CRM — Dave Fink // Postie
Has your brand worked so hard to drive brand awareness., get people to join your CRM, email list, and buy a product? Are you looking for a different way to engage your customers and drive revenue-generating actions? You can leverage your CRM as MeUndies did, but first, there are attributes of your CRM you're overlooking. Listen to Dave Fink, the Co-founder, and CEO of Postie, discuss how MeUndies exposed the power of its CRM through direct mail.
Play Podcast -
Part 3Deconstructing Dollar Shave Club’s Viral Ascent — Dave Fink // Postie
Brand marketing vs. performance marketing, how can your brand win? Both. You can't have the brand without the performance; without the brand, you can't have the performance. But how do you get your brand building to drive your performance marketing, and how do you leverage performance marketing to build your brand? The Dollar Shave Club is a great example. Listen to Dave Fink, the Co-founder, and CEO of Postie, as he deconstructs Dollar Shae Club's viral ascent.
