How MeUndies exposed the Power of its CRM — Dave Fink // Postie
- Part 1How Direct Mail Helped Buca di Beppo Sing Happy Birthday 20K Times — Dave Fink // Postie
- Part 2 How MeUndies exposed the Power of its CRM — Dave Fink // Postie
- Part 3Deconstructing Dollar Shave Club’s Viral Ascent — Dave Fink // Postie
Show Notes
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01:56How MeUndies leveraged their CRMBrands must consider alternative ways to engage with customers and drive revenue-generating actions. MeUndies understood this and took advantage of direct mail. as email conversion rates are dropping.
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05:30Attributes of a CRM that are overlookedNot recognizing that not every record in your CRM is the same is a missed opportunity to find a way to engage with your customers uniquely. Secondly, not understanding time-based marketing.
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10:11Keep learning about your customers and different ways to engage themGathering the first-party data and using direct mail to activate it. you can take website visitor audiences and convert those into malleable audiences.
Quotes
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“Brands need to think about other ways to engage customers after working hard to drive brand awareness. They've worked even harder to try and get individuals to join their CRM, an email list, buy a product, and, therefore, be part of their brand community. Then what?” - Dave Fink
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"It's way easier and more profitable to build your relationship with your existing customers, drive your average order values up, build brand loyalty, drive increase or tighter intervals between purchases, get individual ERs to be gift-givers of your products, and drive K-factor." - Dave Fink
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"Recognize that not every record in your CRM is the same. They're not, they didn't respond to the same ad, and they didn't hear about your brand in the same way. They don't behave the same way, and they don't have the same demographics. Your CRM is made up of several different segments of consumers." - Dave Fink
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"The more that you dig deep and think about how you can segment or cluster and understand the unique qualities that make different groupings of individuals near CRM similar to themselves and unique from other groups, the more that you can start thinking creatively about how to engage those individuals uniquely." - Dave Fink
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"Understanding time-based marketing, sequential marketing trigger, or programmatic-based marketing. The idea is to leverage a direct mail channel to not just send the right message to the right person but to do it at the right time." - Dave Fink
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"The key is to constantly open your eyes to what is catching your attention as a consumer and to take a moment to ask yourself, why did that catch your attention?" - Dave Fink
- Part 1How Direct Mail Helped Buca di Beppo Sing Happy Birthday 20K Times — Dave Fink // Postie
- Part 2 How MeUndies exposed the Power of its CRM — Dave Fink // Postie
- Part 3Deconstructing Dollar Shave Club’s Viral Ascent — Dave Fink // Postie
Up Next:
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Part 1How Direct Mail Helped Buca di Beppo Sing Happy Birthday 20K Times — Dave Fink // Postie
With the average American consumer receiving 5000 to 7000 promotional messages daily, competing through digital channels is competitive. And when you consider that a consumer needs to see a marketing message 22 times a month before converting, the revert to direct mail for many brands becomes highly justified knowing there's much less competition. However, how do you personalize direct mail and make it as measurable as any digital channel? Listen to Dave Fink, the Co-founder, and CEO of Postie, discuss how Buca di Beppo broke through the noise to connect with prospects in a highly successful campaign using direct mail.
Play Podcast -
Part 2How MeUndies exposed the Power of its CRM — Dave Fink // Postie
Has your brand worked so hard to drive brand awareness., get people to join your CRM, email list, and buy a product? Are you looking for a different way to engage your customers and drive revenue-generating actions? You can leverage your CRM as MeUndies did, but first, there are attributes of your CRM you're overlooking. Listen to Dave Fink, the Co-founder, and CEO of Postie, discuss how MeUndies exposed the power of its CRM through direct mail.
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Part 3Deconstructing Dollar Shave Club’s Viral Ascent — Dave Fink // Postie
Brand marketing vs. performance marketing, how can your brand win? Both. You can't have the brand without the performance; without the brand, you can't have the performance. But how do you get your brand building to drive your performance marketing, and how do you leverage performance marketing to build your brand? The Dollar Shave Club is a great example. Listen to Dave Fink, the Co-founder, and CEO of Postie, as he deconstructs Dollar Shae Club's viral ascent.
Play Podcast
