How SMBs land on Forbes, WSJ, Bloomberg, Entrepreneur, etc… — Gloria Chou // Gloria Chou PR LLC

Do you want to land your business on powerful platforms such as Forbes, WSJ, Bloomberg, or Entrepreneur? Did you know you can turn your sales message into a PR angle? How do you find that angle and position yourself as an expert? Find out every detail as Gloria Chou, PR Coach at Gloria Chou PR LLC, discusses how SMBs can land on Forbes, WSJ, Bloomberg, and Entrepreneur.
About the speaker

Gloria Chou

Gloria Chou PR LLC

- Gloria Chou PR LLC

Gloria Chou is PR Coach at Gloria Chou PR LLC

Show Notes

  • 02:19
    How to turn your marketing pitch into a newsworthy pitch
    You have to turn your sales message into a PR angle. How do you find that angle? It's about thinking about these questions. What are the changes in your industry? Another thing is, what season are we in? The whole point is to lead with the insight or the issue, not your business.
  • 04:58
    How to position yourself as an expert in your field
    You need to know that there's no such thing as what is an expert from a legal definition. It's just someone with a point of view. And so as long as you're willing to put forth that point of view, you're leading with something that is not salesy.
  • 05:29
    The structure of a cold pitch email
    Your pitch needs to have all three things. The first is a subject line that needs to be concise, timely, and relevant. The next is a point of view; why? Because experts have a point of view. And then you just end the email with credibility.
  • 09:43
    What are some PR mistakes people continue to make?
    You dont need a pitching agency; install an email tracking device to see if your emails are being opened so you can tweak them appropriately. Keep cleaning up your pitch until it is four paragraphs max.
  • 14:23
    What else can people do at home to improve PR pitching? And what are the success metrics for how much PR you should be getting?
    Many people say, well, I don't have anything to sell yet, or You know I'm not ready, so I'm not going to get PR, but what happens when ad tracking goes away?

Quotes

  • "People are over courses, the golden era of the digital course rush, and online programs are dying down. Three years later, after COVID, people have seen all the webinars, you've seen all the timers, all the value stacking. And the thing about value stacking is it treats people with disrespect." - Gloria Chou

  • "Customers are smarter now. You can't tell them there's a countdown timer and only a few spots left when it's an on-demand class, right? You turn people off immediately. Triggering a nervous system response of FOMO or scarcity doesn't result in good clients because your refund rates increase. They're not there for the transformation. People want to see, like, what you're about and what your mission and values are. And if you can live through that, then I think you'll get the hell yes, people lean in." - Gloria Chou

  • "Traditional Old-school PR was built on privilege and access. It's people who could pay the most you pay for someone's relationship, but people of color don't have access and privilege. So, the agency model wasn't serving like the Etsy shop owner or the mom-and-pop store for the longest time. They just didn't get featured." - Gloria Chou

  • "A lot of times, it's a lot of people in the online world who say I care about diversity; it's a value. And it's like, well, it's one thing to, like that value, but are you practicing it? You know, in relationships, right? You can love someone, but are you actively practicing that love because you can love someone and still cheat on them? You can love someone and still hurt them. It's an act and an action word." - Gloria Chou

  • "It just depends on what your values are. And suppose your values are diversity, equity, and inclusion, and understanding what that means. In that case, it should be worth it, but if it's not a core part of your values, no one's holding a gun to your head saying it has to be, then it's fine." - Gloria Chou

  • "Progress will always be imperfect, and you'll always have people who disagree. I have people who disagree with me all the time. And that's okay. Because I have my values, and it's, you know, not trying to please everybody." - Gloria Chou

About the speaker

Gloria Chou

Gloria Chou PR LLC

- Gloria Chou PR LLC

Gloria Chou is PR Coach at Gloria Chou PR LLC

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