How to build an SMB marketing machines — Andrew Schulkind // Andigo New Media
Andrew Schulkind
Andigo New Media
- Part 1Why SMBs shouldn’t copy national brands’ strategies — Andrew Schulkind // Andigo New Media
- Part 2 How to build an SMB marketing machines — Andrew Schulkind // Andigo New Media
Show Notes
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01:59How small businesses can build a marketing machineFocus on content marketing and setting up a system to create content according to your different service or product lines, and industries you serve. Consider where prospects are in their buying journey to deliver relevant content at each stage of their decision-making process.
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04:48Lead magnet creation for lead generationRather than building an entire system, you can create a lead magnet on your landing page to build traffic and generate leads. This approach allows you to focus on targeted marketing efforts that align with your customers' needs and move them through the buying journey effectively.
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06:45Best practices for choosing a platform for your businessWhen selecting a platform for your business, clearly define your business objectives, goals, and specific needs to choose the right one. If youre building it on your own, find a platform you're comfortable with to ensure youre using it correctly and maximizing potential.
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10:07Overcoming common SMB website challengesSome SMBs focus too much on themselves rather than their customers' needs. Website content should be organized based on what the prospects care about, showcasing how the business can solve their problems and why they are the right choice to work with.
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12:20Omni channel marketing for small businesses in a competitive digital landscapeThe competitive nature of SEO and online marketing requires a strategic approach that involves multiple touchpoints. Integrating touchpoints like SEO, paid advertising, email campaigns, lead magnets, and landing pages can help small businesses break through the noise.
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13:23Balancing perseverance and innovation for marketing successAs small business owners tackle the challenges of marketing, it's essential to strike a balance between perseverance and experimentation. While it's crucial to put together a solid marketing plan and stick with it, don't be afraid to try new approaches and iterate when necessary.
Quotes
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"You want to set up a system where you're creating content that is appropriate for the different service lines, product lines you have, and appropriate for the different industries that you serve." - Andrew Schulkind
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"WordPress is really the 400-pound gorilla in the space for B2B businesses, and Shopify on the retail side." - Andrew Schulkind
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"Your prospects don't care about you. They don't even care about what you do. Your prospects care about what you can do for them." - Andrew Schulkind
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"The beauty of a website is its nonlinear nature. But, every page, particularly the homepage, should have an avenue for someone in a particular audience segment to get the information that's going to be most valuable to them." - Andrew Schulkind
- Part 1Why SMBs shouldn’t copy national brands’ strategies — Andrew Schulkind // Andigo New Media
- Part 2 How to build an SMB marketing machines — Andrew Schulkind // Andigo New Media
Up Next:
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Part 1Why SMBs shouldn’t copy national brands’ strategies — Andrew Schulkind // Andigo New Media
Andrew Schulkind, Digital Strategist and Web Developer at Andigo, talks about why copying national brand strategies is not the key to success. In the fiercely competitive marketing landscape, small businesses often find themselves drawn to imitating the tactics of larger brands. However, as small businesses do not possess the resources big players do, blindly emulating these tactics can be counterproductive and dilute their unique identity. Today, Andrew discusses why SMBs should not copy national brands’ strategies.
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Part 2How to build an SMB marketing machines — Andrew Schulkind // Andigo New Media
Andrew Schulkind, Digital Strategist and Web Developer at Andigo, talks about why copying national brand strategies is not the key to success. Prospects today don’t care about your company’s history or even what your company does. However, a common mistake made by many SMBs is that the content on their websites focuses too much on themselves and not enough on their customers' needs. Today, Andrew discusses how to build an SMB marketing machines.
