How to build brands with low-tech email marketing campaigns — Tarzan Kay // Tarzan Kay Global
Tarzan Kay
Tarzan Kay Global
- Part 1Why brands should focus on nurture over acquisition — Tarzan Kay // Tarzan Kay Global
- Part 2 How to build brands with low-tech email marketing campaigns — Tarzan Kay // Tarzan Kay Global
Show Notes
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01:58How to improve email marketing with personalized welcome sequencesSet clear automation goals and focus on understanding your audience's needs at different points of entry. Create personalized welcome sequences and gradually transition subscribers to the newsletter segment, providing valuable content and offers along the way.
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07:08Building meaningful email marketing connectionsIf you already have an email list, the recommendation is to consistently send out emails for six months to acquire data and learn what resonates with your subscribers. Scrub your list regularly to remove inactive contacts and improve deliverability.
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12:42Tips for increasing email list opt insShowcase your expertise and uniqueness through public platforms like podcasts or interviews and highlight what sets you apart from others in your industry. Offer valuable and non-coercive content that genuinely resonates with your target audience.
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16:47Building a loyal fan base through personal branding and email communicationFor personal brands, building a loyal base of devoted fans through brand building and one-to-one email communication is essential for long-term success. Emailing as a human and showcasing the real you can be a fundamental career-building activity for entrepreneurs.
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17:38Tarzan Kay Globals ideal customersTarzans current focus is on helping clients in the coaching, consulting, and service provider industries, specifically those involved in selling digital programs. Her program caters to 20 individuals at a time, providing guidance on authentic and effective email marketing strategies.
Quotes
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"If you're consistently emailing, even biweekly, for six months, you're going to get way better at it in those six months." -Tarzan Kay
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"The average customer value of people who found you organically, then went on your website and signed up are at least 10 times more valuable than average customer value of someone who came through a Facebook ad." - Tarzan Kay
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"Email's a great way to show people what you're doing and how you're doing it differently. But they need a reason first, and that information has to be available publicly somewhere." - Tarzan Kay
- Part 1Why brands should focus on nurture over acquisition — Tarzan Kay // Tarzan Kay Global
- Part 2 How to build brands with low-tech email marketing campaigns — Tarzan Kay // Tarzan Kay Global
Up Next:
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Part 1Why brands should focus on nurture over acquisition — Tarzan Kay // Tarzan Kay Global
Tarzan Kay, Writer and Email Marketing Teacher at Tarzan Kay Global, talks about how brands can thrive long-term by focusing on relationship building. The magic of email marketing lies in its ability to facilitate one-to-one communication with customers. By crafting personalized and relevant messages, businesses can establish stronger connections, cater to individual needs, and ultimately drive better engagement and conversion rates. Today, Tarzan discusses why brands should focus on nurture over acquisition.
Play Podcast -
Part 2How to build brands with low-tech email marketing campaigns — Tarzan Kay // Tarzan Kay Global
Tarzan Kay, Writer and Email Marketing Teacher at Tarzan Kay Global, talks about how brands can thrive long-term by focusing on relationship building. Email marketing continues to be a powerful tool for connecting with audiences on a deeper level. However, if your email list is filled with inactive or unengaged subscribers, your efforts to build meaningful connections with your audience will inevitably be hindered. Today, Tarzan discusses how to build brands with low-tech email marketing campaigns.
