Leading the SurveyMonkey Rebrand — Jack Foster // WorkRamp

Quotes

• "Without a doubt, one of the biggest parts of my success has been both the people that I have worked for, the mentorship that I've been able to have, and the team that I've been able to work with." - Jack Foster

• "A huge transition happens when you go from a private company to a public company. My biggest learning in going through the IPO was that business is a big balancing act of short-term goals and long-term success and how you're making trade-offs. You can't miss your number every quarter because you have to report that to the street. It matters that you are meeting your short-term objectives while investing in the long-term. " - Jack Foster

• "The challenge for SurveyMonkey was that it was a well-known company, but for free. People didn't think about many enterprise benefits and products. I was running enterprise demand gen and focused on ensuring we were getting in front of enterprise buyers and influencing that part of the market." - Jack Foster

• "SurveyMonkey was a well-known brand, and people loved the brand. People used us, but was it going to be the company's future and represent what we could do long term? From a brand perspective, SurveyMonkey at the time didn't represent what the entire company stood for and the value it provides to all customers." - Jack Foster