Teeing Up Testimonials from Chili Piper — Jack Foster // WorkRamp

Quotes

• "One of the questions we're asking is, is this representing a good customer experience? Is this representing what customers want? Are we focusing on customers?" - Jack Foster

• "We reshape what the learning management system category looks like. There are lots of ways that we're doing that. But one of the main ways we do that is by really understanding our customers' pain points, understanding how we can motivate and help our customers by speaking in their language, literally using and making sure that we are experts in understanding how they talk about their problems, how they talk about their jobs, how they talk about the issues that they're solving." - Jack Foster

• "We're an all-in-one learning cloud, which means we power learning experiences for all your stakeholders and employees. Think about if you're onboarding new employees, or you have ongoing talent and development, programming, or leadership development, or even if you have to do compliance and security training, which every company has to do on an annual basis, we can power those experiences, and we also power experiences for your customers and partners." - Jack Foster

• "One thing that absolutely any b2b marketer, especially SaaS, will tell you is that 1000s of new SaaS tools and solutions are coming into the market at any given time. It is a competitive space. And there's also a lot of noise, and b2b marketing all sounds the same. Sometimes it's tough to stand out and have differentiation. And it ties directly back to why it's important that you partner with your customers and bring them to the forefront because people want to connect with them." - Jack Foster

• "If you can bring real customer voices, real people into what you're doing, it leaves a much better impression than just rattling off a couple of stats that any other company might be able to attach themselves to." - Jack Foster

• "Why do you bring customers into your marketing? Because it's a big way to differentiate your brand. And, you know, if you're bringing your customer insights to the forefront, people want to know how they can do that at their own companies. And so, it helps elevate what you're doing from a branding perspective on all levels." - Jack Foster

• "It's not just about holding an experience day off. It is a much bigger strategy to bring your customers' voices to the forefront and bring your customers literally to gather to engage and network and have that sense of community." - Jack Foster

• "Partnering with your customers and highlighting their success helps them accelerate their careers. It makes their company look good as well as your own. There are so many benefits to it. It's a big mess if you're not bringing customers to the forefront of everything, you're doing from a marketing perspective." - Jack Foster