Branding Bad Birdie’s Amateurs collection — Jason Richardson // Bad Birdie
- Part 1Marketing Golf to younger demos — Jason Richardson // Bad Birdie
- Part 2 Branding Bad Birdie’s Amateurs collection — Jason Richardson // Bad Birdie
Show Notes
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02:16Transitioning from a marketing agency role to a CEOWorking in an agency provided Jason with valuable exposure to diverse clients and projects, teaching him how to rally teams for project execution. He acquired problem-solving and creative skills, which he later leveraged to start Bad Birdie.
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05:29Embracing challenges and growth as CEOWhen scaling a business, its important to learn how to delegate tasks to others and where your strengths are. Also, being an entrepreneur has its ups and downs, and its crucial to stay humble during the highs and resilient during the lows in this journey.
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10:11The why behind the marketing of Bad Birdies Amateurs CollectionThe Amateurs Collection is a limited-edition line released annually to coincide with the Masters tournament. By replicating the scarcity model of the Masters, the amateur line generates a sense of urgency and exclusivity among consumers, making it highly sought-after.
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13:34The impact of the Amateur's Collection on Bad Birdies brand and websiteThe Amateur's Collection generates excitement for Bad Birdies website and brand, leading to increased sales and reciprocal benefits. In addition to customers purchasing from The Amateur's Collection, they also engage with subsequent offerings.
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13:48Bad Birdies womens line investmentBased on an analysis of the golf market, and the sport's growing inclusivity and relevance among women golfers, Bad Birdie made a significant investment in its women's line. The collection, entirely by female staffers, has received positive responses since its launch.
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18:09What keeps Jason up at nightWhat keeps Jason up at night is the responsibility of managing a growing team of diverse individuals and ensuring they feel valued, cared for, and supported in their personal and professional growth.
Quotes
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"The joy of scaling a business-like learning where to delegate and where your strengths are." - Jason Richardson
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"As an entrepreneur, you have high highs and really low lows. And you have to be able to bounce back from those low lows and not get cocky when you're up top." - Jason Richardson
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"I think it's important to have those energy moments that give your customer access to something that's limited and access to a little bit of a scarcity model." - Jason Richardson
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"I did some analysis about a year and a half ago to check the golf market. And our total addressable market with men's is x size, but if we added women's, we can increase it by 34%." - Jason Richardson
- Part 1Marketing Golf to younger demos — Jason Richardson // Bad Birdie
- Part 2 Branding Bad Birdie’s Amateurs collection — Jason Richardson // Bad Birdie
Up Next:
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Part 1Marketing Golf to younger demos — Jason Richardson // Bad Birdie
Jason Richardson, CEO of Bad Birdie, explores effective strategies and approaches to market golf to a younger generation. Golf polo shirts have traditionally been characterized by solid colors and stripes, reflecting the sport's conservative and traditional image. In stark contrast, Bad Birdie has emerged as a premium apparel brand in golf with its vibrant prints and creatively designed golf polo shirts. Today, Jason discusses marketing golf to a younger demographic.
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Part 2Branding Bad Birdie’s Amateurs collection — Jason Richardson // Bad Birdie
Jason Richardson, CEO of Bad Birdie, explores effective strategies and approaches to market golf to a younger generation. The Masters, a highly anticipated golf event that signals the start of the season, sparks immense excitement among golfers and enthusiasts alike. Leveraging this excitement, Bad Birdie introduced its exclusive Amateurs Collection, a limited-edition line of golf apparel. Today, Jason discusses branding Bad Birdie’s Amateur Collection.
