Protecting your eCommerce Brand — Will Haire // BellaVix

Amazon is a massive platform, and it can be a test, scale, or money-making channel, depending on your needs. But if you're a new or growing e-commerce brand, there are common mistakes you should avoid if you don't want your growth to stagnate and start to plateau. What are these mistakes, and when do you seek outside help? Listen to Will Haire, Co-founder, and CEO of BellaVix, as he discusses protecting your eCommerce brand.
About the speaker

Will Haire

BellaVix

- BellaVix

Will Haire is Co-founder and CEO at BellaVix

Show Notes

  • 02:47
    How brands miss it with their Amazon strategy and why working with an agency is helpful
    Amazon is such a huge platform that wherever youre trying to reach customers, they go back to Amazon to find and evaluate your product. If you dont a good presence there, you lose that customer.
  • 04:35
    Is Amazon a test, scale, or make
    It's all three depending on what you're trying to do. If you're trying to prove your MVP on a product and the product is maybe less brand agnostic, Amazon has the audience.
  • 06:30
    How brands get it wrong on Amazon
    Not understanding SEO, not understanding how to structure a lot of times to win brands, having some brand equity but hitting stagnation because of competition.
  • 08:16
    How fast can you grow a brand on Amazon?
    With the proper investment, you can drive from $1 to 1.2 million in 18 months. It is about aligning your SEO and advertising strategy and building audiences using full-funnel tactics.
  • 10:15
    What sort of pricing should you expect from an Amazon agency?
    Theres the percentage spend model, the wholesale model, where you sell your products to a third party, and they do the whole thing; the fixed price model, where youre charged on the number of SKUs, and the split in sales model.

Quotes

  • "If you sell products, roughly 50% of e-commerce is happening on Amazon. We're up to 80 million Prime members in the US, and that's a nice little audience size. And then, even more interesting in search habits and people's behavior, 60% of product searches start on Amazon." - Will Haire

  • "If you're trying to prove out your MVP on a product and the product is something that's maybe less brand agnostic, Amazon has the audience, so you want to sell garlic presses, and yours does some things better, you know, you can you know, it's a platform you can test it out. In terms of profitability, it can be profitable." - Will Haire

  • "Most companies on Amazon are profitable to some degree, expenses are going up, and the business model has changed, like, since 2020. Amazon's out of the warehousing space, and the new fees are being implemented starting January 17." - Will Haire

  • "You're paying more fees if you're not moving inventory in 90 days, and in 180 days, you're spending even more. The business model of Amazon is transitioning a bit. And they want products that move because they know they have the audience." - Will Haire

  • "You can drive from $1 to 1.2 million in 18 months with the proper investment. Like, that's not crazy; that's setting up the listing because a lot of E-commerce happens. So that's setting up your SEO correctly. Putting in a basic PPC strategy targeting the funnel, how much does it cost to acquire somebody in the market for your product?" - Will Haire

  • “Agency pricing models? Theres the percentage spend model, the wholesale model, where you sell your products to a third party, and they do the whole thing; the fixed price model, where youre charged on the number of SKUs, and the split in sales model.” - Will Haire

About the speaker

Will Haire

BellaVix

- BellaVix

Will Haire is Co-founder and CEO at BellaVix

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