Rebranding in the financial industry
Ondar Tarlow
Kinecta
- Part 1 Rebranding in the financial industry
- Part 2The role of marketing in mergers & acquisitions
Show Notes
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00:00Strategies for effective communication during a rebrandDiscussion on informing customers without causing confusion or mistrust.
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00:45Key elements for choosing a new brand identityExploring factors to ensure alignment with values and target audience.
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01:20Challenges and considerations in a regulated industry rebrandNavigating obstacles and compliance issues during a rebranding strategy.
Quotes
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"Marketing is always an important consideration." - Ondar Tarlow
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"With a lot of acquisitions, it's important to understand exactly who the audience is." - Ondar Tarlow
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"With marketing, it's all about [the] audience." - Ondar Tarlow
- Part 1 Rebranding in the financial industry
- Part 2The role of marketing in mergers & acquisitions
Up Next:
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Part 1Rebranding in the financial industry
Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union shares insights on strategic rebranding in the financial industry. With over 80 years of experience and a strong presence across multiple states, Kinecta offers a comprehensive range of financial services. Ondar delves into the importance of rebranding to differentiate and succeed in the competitive financial market landscape. Learn how Kinecta's innovative approach to branding sets them apart in the industry.
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Part 2The role of marketing in mergers & acquisitions
Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union delves into the intricate world of marketing in mergers and acquisitions. Discover how strategic marketing approaches can align cultures during transitions and ensure a seamless integration of brands post-merger. Ondar shares insights on mitigating risks, maintaining brand consistency, and monitoring key metrics for a successful rebranding strategy in the financial industry.
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