Rebranding in the financial industry

Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union shares insights on strategic rebranding in the financial industry. With over 80 years of experience and a strong presence across multiple states, Kinecta offers a comprehensive range of financial services. Ondar delves into the importance of rebranding to differentiate and succeed in the competitive financial market landscape. Learn how Kinecta's innovative approach to branding sets them apart in the industry.
About the speaker

Ondar Tarlow

Kinecta

 - Kinecta

Ondar Tarlow is Chief Marketing Officer at Kinecta Federal Credit Union

Show Notes

  • 00:00
    Strategies for effective communication during a rebrand
    Discussion on informing customers without causing confusion or mistrust.
  • 00:45
    Key elements for choosing a new brand identity
    Exploring factors to ensure alignment with values and target audience.
  • 01:20
    Challenges and considerations in a regulated industry rebrand
    Navigating obstacles and compliance issues during a rebranding strategy.

Quotes

  • "Marketing is always an important consideration." - Ondar Tarlow

  • "With a lot of acquisitions, it's important to understand exactly who the audience is." - Ondar Tarlow

  • "With marketing, it's all about [the] audience." - Ondar Tarlow

About the speaker

Ondar Tarlow

Kinecta

 - Kinecta

Ondar Tarlow is Chief Marketing Officer at Kinecta Federal Credit Union

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