The role of marketing in mergers & acquisitions
Ondar Tarlow
Kinecta
- Part 1Rebranding in the financial industry
- Part 2 The role of marketing in mergers & acquisitions
Show Notes
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00:30Leveraging marketing strategies to align merging institutions' culturesDiscussion on utilizing marketing to unify cultures during transitions.
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05:15Implementing best practices for brand integration post mergerExploring methodologies for a smooth brand integration after mergers.
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10:45Analyzing risks and benefits of rebranding in mergersExamining potential risks and benefits of rebranding post-merger.
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15:20Maintaining brand consistency while adapting to new market dynamicsStrategies to uphold brand messaging post-merger amidst market changes.
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20:10Monitoring metrics to evaluate post merger rebranding successInsights on key indicators to assess the impact of rebranding.
Quotes
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“There's been a lot of consolidation over the last few decades, and a lot of it has to do from a growth perspective.” - Ondar Tarlow
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“You have to make sure that you're casting aside any assumptions that you have from a market perspective.” - Ondar Tarlow
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“There's no better research than speaking to people who are on the ground that know the market.” - Ondar Tarlow
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“Sports can be a really galvanizing opportunity from a sponsorship perspective when you're going into a new market.” - Ondar Tarlow
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“If you're interested in working with growth companies, brand is incredibly important.” - Ondar Tarlow
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“Adding some humor, some smart humor to your brand and to your campaigns can do wonders. - Ondar Tarlow
- Part 1Rebranding in the financial industry
- Part 2 The role of marketing in mergers & acquisitions
Up Next:
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Part 1Rebranding in the financial industry
Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union shares insights on strategic rebranding in the financial industry. With over 80 years of experience and a strong presence across multiple states, Kinecta offers a comprehensive range of financial services. Ondar delves into the importance of rebranding to differentiate and succeed in the competitive financial market landscape. Learn how Kinecta's innovative approach to branding sets them apart in the industry.
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Part 2The role of marketing in mergers & acquisitions
Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union delves into the intricate world of marketing in mergers and acquisitions. Discover how strategic marketing approaches can align cultures during transitions and ensure a seamless integration of brands post-merger. Ondar shares insights on mitigating risks, maintaining brand consistency, and monitoring key metrics for a successful rebranding strategy in the financial industry.