Rebranding Worldwide Jet’s Private Charters — Amy Colbourn // Harkey Group
Amy Colbourn
Harkey Group
- Part 1Launching Virgin Hotels in Las Vegas — Amy Colbourn // Harkey Group
- Part 2 Rebranding Worldwide Jet’s Private Charters — Amy Colbourn // Harkey Group
Show Notes
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02:03Elevating Worldwide Jet's brand and appeal during the pandemicWorldwide Jet partnered with the Harkey Group during the COVID era, capitalizing on the trend of private jet travel due to safety concerns. They aimed to enhance the brand's sophistication and broaden its appeal beyond the super-wealthy or corporate travelers to include families and groups.
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06:53Elevating customer service as a brand differentiator for Worldwide JetHarkey Group leveraged customer service for Worldwide Jets differentiation. Emphasizing a unique style and brand-aligned approach, they incorporated elements like customer treatment and team empowerment for decision-making and problem-solving into the brand's guidelines.
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10:12Consumer trends in tourismTrends include lifestyle-augmented tourism, which involves aligning a guests experience with their lifestyle. Other trends include customizing guest experiences beyond traditional hospitality categories and introducing technology while maintaining a personal touch.
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12:19Challenges in hospitality brandingHospitality brands often miss leveraging customer service as a competitive advantage and struggle to integrate local cultural elements into the guest experience. Achieving a balance between consistency and flexibility while emphasizing customer service is crucial for success in the industry.
Quotes
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"Hospitality doesn't start when you check in for your flight. Hospitality starts before you're even considering booking the flight, and it extends till after you reach your destination." - Amy Colbourn
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"Who doesn't love going to Chick-fil-A? They end with my pleasure, and I would imagine, 100%, that language and how you greet customers is very much part of their brand guidelines." - Amy Colbourn
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"Hospitality is a commodity, but differentiation lies in exceptional customer service." - Amy Colbourn
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"Hospitality brands overlook using customer service as a competitive advantage. I think they miss dialing in cultural aspects of customer service." - Amy Colbourn
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"You must have that stringent, consistent brand experience while giving people enough flexibility to be able to solve problems and make decisions." - Amy Colbourn
- Part 1Launching Virgin Hotels in Las Vegas — Amy Colbourn // Harkey Group
- Part 2 Rebranding Worldwide Jet’s Private Charters — Amy Colbourn // Harkey Group
Up Next:
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Part 1Launching Virgin Hotels in Las Vegas — Amy Colbourn // Harkey Group
Amy Colbourn, EVP of Insights and Brand Strategy at Harkey Group, talks about transformative strategies in Hospitality and aviation. Virgin is known for its innovative and disruptive approach across industries, often challenging established norms. When entering the Las Vegas hotel market, they upheld this tradition by introducing the 'Us Unstoppable' campaign, offering visitors a unique opportunity to experience Vegas differently. Today, Amy discusses launching Virgin Hotels in Las Vegas.
Play Podcast -
Part 2Rebranding Worldwide Jet’s Private Charters — Amy Colbourn // Harkey Group
Amy Colbourn, EVP of Insights and Brand Strategy at Harkey Group, talks about transformative strategies in hospitality and aviation. When COVID-19 hit, Worldwide Jet saw an opportunity to capitalize on the growing interest in private charters. Through their partnership with Harkey Group, they aimed to elevate their brand and customer experience to meet the changing demands of travelers. Today, Amy discusses rebranding Worldwide Jet’s Private Charters.
