Refreshing an evergreen brand for a younger audience
Jessica McDonald
Altitude Trampoline Park

- Part 1 Refreshing an evergreen brand for a younger audience
- Part 2Loyalty programs drive entertainment brand marketing
Show Notes
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01:48Jessica's background and journey to Altitude Trampoline ParkJessica has 20 years of experience in FEC marketing, including brands like Main Event, Dave & Buster's, and most recently Altitude Trampoline Park. Altitude Trampoline Park is a premier indoor activity center for families and kids.
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02:57What makes Altitude Trampoline Park unique among FECsAltitude Trampoline Park uniquely blends gaming and technology with indoor physical activity, promoting exercise and screen-fee time for kids. Ultimately, Altitude provides a niche space for families to enjoy clean, interactive fun together.
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03:57Consumer insights and Altitude Trampoline ParkAmidst technological distractions, parents have a responsibility to keep their kids active. Altitude Trampoline Park offers a combination of traditional physical activities and VR/AR gaming, satisfying both parents' concerns and kids' preferences.
Quotes
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"Parents have a responsibility to keep kids active in today's tech-driven world. The family entertainment space satisfies that need." - Jessica McDonald
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"Altitude combines the gaming and technology that youth thrive on today. But it also leverages indoor activity. So, it takes care of exercise and getting them moving and away from screens." - Jessica McDonald
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"Altitude offers a unique space for families to stay and play together." - Jessica McDonald
- Part 1 Refreshing an evergreen brand for a younger audience
- Part 2Loyalty programs drive entertainment brand marketing
Up Next:
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Part 1Refreshing an evergreen brand for a younger audience
Jessica McDonald, Senior Director of Brand Marketing at Altitude Trampoline Park, delves into reaching younger audiences and building loyalty. In an era dominated by video games and social media, parents often struggle to keep their kids active. Yet, companies like Altitude Trampoline Park are bridging this gap by blending gaming and technology with indoor activities, providing the perfect balance of the technology kids love and the exercise they need. Today, Jessica discusses refreshing an evergreen brand for younger audiences.
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Part 2Loyalty programs drive entertainment brand marketing
Jessica McDonald, Senior Director of Brand Marketing at Altitude Trampoline Park, delves into reaching younger audiences and building loyalty. The world of children's entertainment is fiercely competitive, and keeping families engaged and returning for more is a constant battle. While loyalty programs can be the game-changer, marketers must design programs that turn not only kids into brand loyalists, but also their parents. Today, Jessica discusses loyalty programs that drive entertainment brand marketing value.
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