Refreshing an evergreen brand for a younger audience

Jessica McDonald, Senior Director of Brand Marketing at Altitude Trampoline Park, delves into reaching younger audiences and building loyalty. In an era dominated by video games and social media, parents often struggle to keep their kids active. Yet, companies like Altitude Trampoline Park are bridging this gap by blending gaming and technology with indoor activities, providing the perfect balance of the technology kids love and the exercise they need. Today, Jessica discusses refreshing an evergreen brand for younger audiences.
About the speaker

Jessica McDonald

Altitude Trampoline Park

 is a little camera shy

Jessica McDonald is Senior Director of Brand Marketing at Altitude Trampoline Park

Show Notes

  • 01:48
    Jessica's background and journey to Altitude Trampoline Park
    Jessica has 20 years of experience in FEC marketing, including brands like Main Event, Dave & Buster's, and most recently Altitude Trampoline Park. Altitude Trampoline Park is a premier indoor activity center for families and kids.
  • 02:57
    What makes Altitude Trampoline Park unique among FECs
    Altitude Trampoline Park uniquely blends gaming and technology with indoor physical activity, promoting exercise and screen-fee time for kids. Ultimately, Altitude provides a niche space for families to enjoy clean, interactive fun together.
  • 03:57
    Consumer insights and Altitude Trampoline Park
    Amidst technological distractions, parents have a responsibility to keep their kids active. Altitude Trampoline Park offers a combination of traditional physical activities and VR/AR gaming, satisfying both parents' concerns and kids' preferences.

Quotes

  • "Parents have a responsibility to keep kids active in today's tech-driven world. The family entertainment space satisfies that need." - Jessica McDonald

  • "Altitude combines the gaming and technology that youth thrive on today. But it also leverages indoor activity. So, it takes care of exercise and getting them moving and away from screens." - Jessica McDonald

  • "Altitude offers a unique space for families to stay and play together." - Jessica McDonald

About the speaker

Jessica McDonald

Altitude Trampoline Park

 is a little camera shy

Jessica McDonald is Senior Director of Brand Marketing at Altitude Trampoline Park

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