Loyalty programs drive entertainment brand marketing
Jessica McDonald
Altitude Trampoline Park

- Part 1Refreshing an evergreen brand for a younger audience
- Part 2 Loyalty programs drive entertainment brand marketing
Show Notes
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02:41How loyalty programs drive brand marketingAltitude Trampoline Park offers a membership program for discounts, specialty programs for toddlers, and mainstay initiatives that resonate with customers. Through these diverse loyalty initiatives, Altitude fosters communities, ultimately driving brand loyalty and repeat business.
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06:15Balancing incentives and profitability in loyalty programsThis involves a continuous analysis of ROI, considering both new initiatives and mainstay campaigns, while prioritizing growth and retention of loyal customers. Closely monitoring marketing spend and customer behavior allows for adjustments to maximize ROI
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08:38Bridging the gap between marketing and operationsFor effective loyalty programs, marketers must bridge the gap between driving traffic and ensuring a positive customer experience. Focusing on operational excellence alongside marketing efforts, fuels loyalty, turning new guests into repeat business.
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11:33Cross functional collaboration between marketing and operations teamsSuccessful collaboration between marketing and operations is vital for brand growth. By involving operations early in the planning process, marketers can ensure campaign feasibility and a smoother implementation of loyalty initiatives.
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13:57The future of the FEC industryFocus on creating fun and engaging experiences for kids, while also catering to parents. Trends like balancing VR/AR gaming with traditional exercise, offering diverse food and beverage options, and prioritizing activities for families to enjoy together will continue to shape the industry.
Quotes
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"Think less about always introducing something new and dig into what you're already doing that's working. As you build that mainstay program for your consumers, they continue to come back because it resonates with them." - Jessica McDonald
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"If you are fortunate enough to have a membership, or any type of loyalty program in place, it's always important to grow that base. But you also want to look at retention and attrition." - Jessica McDonald
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"Traffic is one thing and a new guest is another, but their experience in the park is what will fuel their loyalty. Keep the things that you can influence as a marketer on the operation side top of mind." - Jessica McDonald
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"Marketer, and operational folks are typically very different types of people. But we have to find a way to work together in harmony if we want our brands to grow." - Jessica McDonald
- Part 1Refreshing an evergreen brand for a younger audience
- Part 2 Loyalty programs drive entertainment brand marketing
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Part 1Refreshing an evergreen brand for a younger audience
Jessica McDonald, Senior Director of Brand Marketing at Altitude Trampoline Park, delves into reaching younger audiences and building loyalty. In an era dominated by video games and social media, parents often struggle to keep their kids active. Yet, companies like Altitude Trampoline Park are bridging this gap by blending gaming and technology with indoor activities, providing the perfect balance of the technology kids love and the exercise they need. Today, Jessica discusses refreshing an evergreen brand for younger audiences.
Play Podcast -
Part 2Loyalty programs drive entertainment brand marketing
Jessica McDonald, Senior Director of Brand Marketing at Altitude Trampoline Park, delves into reaching younger audiences and building loyalty. The world of children's entertainment is fiercely competitive, and keeping families engaged and returning for more is a constant battle. While loyalty programs can be the game-changer, marketers must design programs that turn not only kids into brand loyalists, but also their parents. Today, Jessica discusses loyalty programs that drive entertainment brand marketing value.