The future of brand & agency relationships
- Part 1AI for brands and agencies
- Part 2 The future of brand & agency relationships
Show Notes
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01:28The future of technology and its impact on UX interfacesInnovations like the Apple Vision Pro mark a significant advancement in UX interfaces, promising to revolutionize how we interact with the world.
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03:57The future of AI integrationAs AI becomes more integrated into products, it will lead to the separation of the UX layer from the costly product layer. This separation will enable immersive learning experiences and enhanced virtual environments, revolutionizing industries like retail and real estate.
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06:20AI's impact on the future of agenciesAgencies that fail to adapt to the rapidly evolving landscape will likely disappear, as technology accelerates changes in the industry. Additionally, while human touch remains essential, many tasks currently performed by humans will become automated for efficiency.
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08:41Marketing agency trends and challengesLarge holding companies are thriving by offering end-to-end solutions to clients, while smaller independent agencies face challenges, especially those in the middle ground. Being a specialist is advantageous in today's market, although trends may change over time.
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10:20In housing vs. outsourcing marketingWhile in-housing trends are prevalent, outsourcing to service providers will likely remain common due to the value proposition and the broader perspective they offer. Clients may opt to handle certain tasks internally but still rely on external agencies for insights unavailable within.
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11:25Accountability and results in client agency relationshipsIn today's landscape, both clients and agencies face challenges, but accountability and delivering results bridge the gap between them. Agencies will need to leverage technology to help clients innovate faster, focusing on measurable outcomes.
Quotes
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"As AI products become more pervasive, a familiar pattern emerges: the separation of the UX layer from the costly product layer, enabling separation from physical environments." - Matt Weiss
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"Technology without humanity is nothing. I don't think we'll ever be without people, but the nature of what we do will change. The speed will increase and your ability to understand something much quicker will happen." - Matt Weiss
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"Bigger holding companies are doing well, stringing together end-to-end solutions for clients. Whereas, independent and midsized is a tough place to be. Today, you must be a specialist." - Matt Weiss
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"Its challenging on both the agency and client side. But, the bridge between the two is accountability and results." - Matt Weiss
- Part 1AI for brands and agencies
- Part 2 The future of brand & agency relationships
Up Next:
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Part 1AI for brands and agencies
Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. As technology reshapes relationships between brands and agencies, there's a growing emphasis on delivering measurable results alongside innovation. AI integration emerges as a vital tool to navigate this changing landscape, streamlining processes and driving impactful outcomes. Today, Matt discusses AI for brands and agencies.
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Part 2The future of brand & agency relationships
Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. The landscape of brand and agency relationships is changing dramatically due to the emergence of AI technology. It's clear that agencies who hesitate to embrace new technologies will fall behind, while those who can use technology to create work for clients more quickly, effectively, and impactfully will be at the forefront of the industry's evolution. Today, Matt discusses the future of brand and agency relationships.
