Podcast Episodes

Chris Schmicker | Shopify

How Shopify’s “Retail Grammys” program helped drive brand affinity

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of community within the industry. Tune in as Chris shares insights on how such initiatives can drive brand…

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April Augustine | Gaming Laboratories International

GLI’s VR Lab tour marketing campaign

Director of Marketing at Gaming Laboratories International, April Augustine, delves into the innovative VR Lab tour marketing campaign by GLI. Discover how leveraging virtual reality can revolutionize marketing strategies in the gaming and iGaming industries.

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Dan Levi | Clear Channel Outdoor

Addressing the major challenges facing CMOs

Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the major challenges facing CMOs in today's dynamic marketing landscape. With a focus on navigating the evolving digital sphere and optimizing budget allocation for long-term brand building, Dan provides valuable insights for CMOs looking to create meaningful connections with customers.

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Nigel Thomas | David to Goliath

Using brand marketing to grow your newsletter

Founder and former CEO of Alpha Inbound, Nigel Thomas, shares insights on transforming from near suicide to scaling David to Goliath with 100,000 subscribers in just one year. Join Nigel as he delves into the strategies, struggles, and mindset that fueled this remarkable journey. Discover how brand marketing can be leveraged to grow newsletter subscriptions…

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Jon Davids | Influicity

My new book, “Marketing Superpowers”

Founder and CEO of Influicity, Jon Davids, known for building customer communities that drive revenue, will be discussing his new book, "Marketing Superpowers," in this episode. Jon's insights into leveraging marketing strategies to create demand and connect with audiences will be the focus of the conversation.

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Kristin Jaskolka | Cosnova

Assimilating a “hero product” into a creative brand campaign

VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, a company known for revolutionizing the cosmetic market with unique products, discusses assimilating a "hero product" into a creative brand campaign. Discover how integrating a standout product impacts consumer perception and brand positioning, and learn about successful examples of brands effectively incorporating hero products into…

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Amy Colbourn | MONOGRAM

Challenging & innovating conventional marketing concepts

Amy Colbourn, the Managing Director, Business Strategy at MONOGRAM, a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses challenging and innovating conventional marketing concepts. Discover how breaking away from traditional strategies can captivate consumers in new and engaging ways, leading to increased brand loyalty and customer engagement over time.…

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Taylor Roy | TikTok / Personal Advertising Consultant

Why legacy brands are falling behind

Agency Partnerships Manager at TikTok, Taylor Roy, delves into the topic of agency partnerships and brand collaborations in the digital marketing landscape. In this episode, Taylor shares her perspectives on why legacy brands are falling behind and the evolution of marketing and advertising.

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Kate Franco | Poshmark

Amplifying your community as brand advocates

VP of Customer Engagement at Poshmark, Kate Franco, delves into the power of community engagement as brand advocates. Discover how fostering a vibrant and engaged community can amplify your brand's reach and impact. Kate shares insights on leveraging social experiences to empower sellers and turn closets into thriving businesses. Explore the potential of community-driven marketing…

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