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Amin Shaykho | Kadama
Why education needs a rebrand — Amin Shaykho // Kadama
Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. In stark contrast to previous generations, Gen Z is more likely to pursue their passions rather than settle for something they don't enjoy. Ultimately, schools that maintain a one-size-fits-all curriculum instead of identifying students’ passions and building upon them, risk failing to engage…
Play PodcastAmin Shaykho | Kadama
Building a brand for Gen Z — Amin Shaykho // Kadama
Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. Gen Z is a social media generation that craves authenticity. They see through inauthentic content a mile away and hate when they think they are being bombarded by ads. To reach this demographic and build a brand they connect with boils down to…
Play PodcastGenelle Kunst | Bloomreach
Growing your marketing career
Play PodcastGenelle Kunst | Bloomreach
Successfully leveraging emotion in branding
Play PodcastRaphael Mcgowan | bakslap
Amazon Australia’s small business start-up campaign — Raphael Mcgowan // bakslap
Raphael McGowan, University Lecturer and Owner of bakslap, delves into optimizing holiday engagement and growth. Building relationships with key contacts on platforms like Amazon can unlock unexpected opportunities. Bakslap's proactive approach, from maintaining connections to asking for specific features, landed them a spot in Amazon Australia's small business campaign. Today, Raphael discusses Amazon Australia's small…
Play PodcastRaphael Mcgowan | bakslap
Facebook Australia’s gift guide campaign — Raphael Mcgowan // bakslap
Raphael McGowan, University Lecturer and Owner of bakslap, delves into optimizing holiday engagement and growth. Securing partnerships with brands like Facebook and Amazon seems out of reach for new businesses, but bakslap's experience demonstrates a crucial concept: start small and build momentum. Ultimately, focusing on community engagement and events laid the foundation for recognition and…
Play PodcastKasper Sierslev | ZITE
Maximizing in-house marketing competencies — Kasper Sierslev // ZITE
Kasper Sierslev, Chief Commercial and Creative Officer at ZITE, delves into elevating in-house marketing. Companies are bringing roles like graphic designers and copywriters in-house, but for these in-house teams to succeed, they must lay the necessary groundwork. From hiring project managers with industry knowledge to collaborating with external agencies, companies can empower their in-house teams…
Play PodcastKasper Sierslev | ZITE
Revolutionizing in-house marketing — Kasper Sierslev // ZITE
Kasper Sierslev, Chief Commercial and Creative Officer at ZITE, delves into elevating in-house marketing. Traditionally considered the place where creativity goes to die, in-house marketing is undergoing a profound transformation. With companies bringing more creative talent in-house and leveraging AI tools, the lines are blurring between content, tier two, and production. Today, Kasper discusses revolutionizing…
Play PodcastMatt Weiss | Huge Inc.
The future of brand & agency relationships — Matt Weiss // Huge Inc.
Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. The landscape of brand and agency relationships is changing dramatically due to the emergence of AI technology. It's clear that agencies who hesitate to embrace new technologies will fall behind, while those who can use technology…
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