Rebuilding the Aloha brand — Rebuilding the Aloha brand — Brad Charron // Aloha

Quotes

• "Plant-based protein is like a $15 billion market. You got a lot to play for. Protein bars itself for like $6 billion domestically and are heavily fragmented categories, so there is a lot to play for. And so the product tastes good. We get a very heavy repeat. And if you're a marketer, you know, starting with a good product is critical. And then it comes down to how you tell the story." - Brad Charron

• "A B Corp is, in our case, a public benefit corporation. We changed our corporate charter in Delaware to authentically reorient the company as a balance between profit and purpose." - Brad Charron

• "What's nice is that we've grown 100%; we've doubled the size of our company the last three years in a row. We're a profitable enterprise." - Brad Charron

• "If you focus on a good corporation or business's fundamentals, it goes back to the product reasonably. And that's where we've spent the energy refounding the company." - Brad Charron

• "There's the founding side of CPG which is the passion side of it in terms of going off and doing things with the consumer in mind and being comfortable failing, knowing you have a good thesis and theory to go after it. And that constant iteration gets talked about by bigger companies, but they're just not built for that. And we are made for that. If you add the employee ownership element, everything is personal." - Brad Charron

• "We're focused on sustainable businesses, which means like the tortoise, not the hare, that means we have an income statement, that's actual numbers, we quote our numbers, we have KPIs, we're on track to scale to more than $100 million in sales. And you don't get to that size without being operationally buttoned up, especially with less than 20 people in the whole company." - Brad Charron