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Brad Charron | Aloha
Rebuilding the Aloha brand — Rebuilding the Aloha brand — Brad Charron // Aloha
What does it take to re-found a brand and still be competitive? If you're a CPG marketer, you know the competition is brutal, from the operations side to distribution and shelf space. As a smaller CPG, there's only one way to stand out and run a sustainable business: profit and purpose. Want to find out…
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Jeremiah Glodoveza | Nium
Ins & outs of international sports marketing — Jeremiah Glodoveza // Nium
When it comes to sports sponsorship, everybody in marketing has a take on it. There have been successes, wasted money, and everything in between. How have some brand marketers found success in sports sponsorship? Listen to Jeremiah Glodoveza, Senior Vice President, Marketing and Communications of Nium, discussing the ins and outs of international sports marketing.
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Lanie Shalek | Jobi
Building celebrity brands — Lanie Shalek // Jobi
Celebrity and brand partnerships can be an expensive slippery slope, especially if there's no product-celebrity fit. How do you identify products for the right celebrity? What should your go-to-market strategy be in a saturated market? Who better to learn these things from than someone who has been finding the proper product categories, matching them to…
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