Ins & outs of international sports marketing — Jeremiah Glodoveza // Nium

Quotes

• "Nium is a global payment and Card issuing company founded about six years ago to address the need for businesses to pay and get paid regardless of where they operate." - Jeremiah Glodoveza

• "Sports marketing can be so much more than slapping a logo onto a race car or at an event, and it's about the activations that you customize and work on with the sports body to drive a unique connection with your clients." - Jeremiah Glodoveza

• "Hospitality is one way to get people into the funnel, but even that, you can do it in unique ways. So, for example, it's one thing to take a client to a suite and wine and dine them to a great experience, but what we're trying to create together with the I C C are experiences that prospects and clients couldn't get in any other way." - Jeremiah Glodoveza

• "We played this charity Cricket match, enabled some underprivileged youth to participate in the game, and provided our partners the ability to play on this pitch. That's an experience you just cannot buy, and regardless of how much money you may have, you may have. And, those are the types of experiences we want to make available and provide the ground for some unique content experiences that we could further leverage for additional marketing benefit." - Jeremiah Glodoveza

• "More folks should lean into the volume of content opportunities you can generate from a sponsorship and sports marketing partnership. It creates engaging material, whether access to the game or insider tips on how it is played." - Jeremiah Glodoveza