Building a global brand from scratch — Jeremiah Glodoveza // Nium
Jeremiah Glodoveza
Nium
- Part 1Ins & outs of international sports marketing — Jeremiah Glodoveza // Nium
- Part 2 Building a global brand from scratch — Jeremiah Glodoveza // Nium
Show Notes
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01:50Fundamentals of building a global brandHave these big aspirations in mind, but tackle the problem at a local level. You want to be global, but being global doesn't happen until you build upon your local successes.
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03:35Is brand building a money problem?You need attention, time, and commitment from all stakeholders to flesh out your area of differentiation and that will be time and money well spent.
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04:54How to get your people to commitIf you want buy-in and you want to leverage your employee base as your number one ambassadors for the brand, getting them involved and bought into the future direction is super important.
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05:44KPIs for brand marketingUltimately, we're measuring our contribution to the bottom line, whether it's effective spending of the marketing budget or contribution to top-line revenue.
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08:36Content is a huge part of brand buildingThink about content in terms of what you can reuse and repurpose for multiple channels.
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10:41Deciding on the platform for content distributionThe value of platforms is constantly changing. Consider customer and employee acquisition all under brand content when choosing a channel.
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12:33Its not just about reachIn the B2B space, it is about engagement and how you drive conversations because they advance sales conversions.
Quotes
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"When I think about how you build a brand globally, have these big aspirations in mind, but tackle the problem at a local level. What I mean by that is, yes, you want to be global, but being global doesn't happen until you build upon your local successes." - Jeremiah Glodoveza
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"You need attention, time, and commitment from the leadership team, from some of your customers as third parties that you trust, and get them in the room to opine where your differentiation is. Those are time and money well spent." - Jeremiah Glodoveza
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"If you want buy-in and you want to leverage your employee base as your number one ambassadors for the brand, getting them involved and bought into the future direction is super important. We did spend a lot of time not only ideating with the executive team but then socializing the new brand direction with the employee base and with every new person that joins the company. It's part of the induction ceremony." - Jeremiah Glodoveza
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"What made us different is that we looked at scalable platforms in which to invest, communicating our message. We tapped into social media, primarily LinkedIn, and prioritized robust content channels to grow that audience and serve ultra-targeted messages." - Jeremiah Glodoveza
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"It's not just about reach, which comes from providing great content, but also about engagement. And how do you drive conversations, particularly in the B2B space? Because those conversations advance sales conversation." - Jeremiah Glodoveza
- Part 1Ins & outs of international sports marketing — Jeremiah Glodoveza // Nium
- Part 2 Building a global brand from scratch — Jeremiah Glodoveza // Nium
Up Next:
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Part 1Ins & outs of international sports marketing — Jeremiah Glodoveza // Nium
When it comes to sports sponsorship, everybody in marketing has a take on it. There have been successes, wasted money, and everything in between. How have some brand marketers found success in sports sponsorship? Listen to Jeremiah Glodoveza, Senior Vice President, Marketing and Communications of Nium, discussing the ins and outs of international sports marketing.
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Part 2Building a global brand from scratch — Jeremiah Glodoveza // Nium
Want to build a global brand? Being global doesn't happen until you build upon your local successes. You need all stakeholders' attention, time, and commitment to flesh out your area of differentiation and then build on it with a clear brand-building strategy. Need more details? Listen to Jeremiah Glodoveza, Senior Vice President, Marketing and Communications of Nium, discussing how they built a global brand from scratch.
