Trends in building celebrity brands — Lanie Shalek // Jobi
- Part 1Building celebrity brands — Lanie Shalek // Jobi
- Part 2 Trends in building celebrity brands — Lanie Shalek // Jobi
Show Notes
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03:30The many different hats of a growth marketing specialist driving celebrity brandsThink affiliate, influencer, email, and YouTube marketing hats.
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06:35Insights and trends in the marketing spaceIf you're considering lower acquisition costs, consider affiliate marketing with small creators.
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10:34The most underrated and undervalued marketing tactic marketers should be paying attention toExperiential is one big area of opportunity as people are craving in-person experiences.
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12:48Out of home: overrated or underrated?Depending on your goal, if you're trying to get eyeballs, out-of-home is not overrated.
Quotes
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"What I've seen work well in terms of the lower acquisition cost is affiliate marketing using smaller creators as ambassadors, getting your product in their hand and giving them 10% sales for their effort." - Lanie Shalek
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"In the last five years, the fees for influencer marketing with macro or mid-tier influencers have skyrocketed. To lower acquisition costs and get results, you need to focus on smaller creators and build a relationship with them before they blow up. Within whatever channel you're, find those people early on and do a test with them. Once you find a hit, invest in that." - Lanie Shalek
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"Podcasts can crush it if you're on the right one, although attribution is a bit longer. And like many other advertising channels, podcast advertising has gotten expensive too." - Lanie Shalek
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"Micro-influencers aren't overrated. Some mid-tier and macro ones are a bit overrated, but smaller creators creating fun TikTok that go viral are the real deal." - Lanie Shalek
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"There are so many opportunities on TikTok that we haven't scratched the surface. Even their ad technology is evolving." - Lanie Shalek
- Part 1Building celebrity brands — Lanie Shalek // Jobi
- Part 2 Trends in building celebrity brands — Lanie Shalek // Jobi
Up Next:
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Part 1Building celebrity brands — Lanie Shalek // Jobi
Celebrity and brand partnerships can be an expensive slippery slope, especially if there's no product-celebrity fit. How do you identify products for the right celebrity? What should your go-to-market strategy be in a saturated market? Who better to learn these things from than someone who has been finding the proper product categories, matching them to the right celebrities, and funding the go-to-market? Listen to the conversation as Lanie Shalek, the Director of Growth Marketing at Jobi, discusses building celebrity brands.
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Part 2Trends in building celebrity brands — Lanie Shalek // Jobi
As marketers, we often need to wear many hats to get results from our marketing efforts. One of the many things we do is stay up-to-date with trends. When it comes to building celebrity brands, what at the trends in the marketing space, what’s working and what’s not? Listen to the conversation as Lanie Shalek, the Director of Growth Marketing at Jobi, discusses trends in building celebrity brands.
